Alice Heiman
FEBRUARY 13, 2024
The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-learning platforms, ensuring that the high demand for Challenger’s training could be met despite the constraints of the global crisis.
Sales and Marketing Management
NOVEMBER 11, 2020
More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. . Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking.
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SBI Growth
NOVEMBER 27, 2013
As the marketing leader, you play a pivotal role in bringing the new offering to market. In Step #1 you should prioritize the opportunity that exists inside your prospect universe for the new product. Campaigns and demand generation programs ready. The sales team didn’t have a chance. And so the finger pointing begins.
Sales Hacker
OCTOBER 20, 2023
Marketing is the greenfield content creation engine, working with sales as they are pivotal to the content creation process. Simply sharing content without connecting the relevance alongside a point of view is, Sam states, “a missed opportunity to connect with the buyer and build rapport/show up as a consultant.” That’s all this week.
Mereo
NOVEMBER 15, 2023
1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. Here are five key drivers we think you should pay attention to.
Sales Hacker
JUNE 16, 2022
Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? While that poses a number of challenges, it’s also an opportunity for revenue leaders to look at systems, processes, data, and tech to make sure you’re investing your time and energy as efficiently as possible. Ralph Barsi.
SBI
OCTOBER 12, 2017
This practice of focusing on a smaller, albeit more lucrative, set of best-fit accounts and measuring success based on revenue generated, is quite the pivot from how many B2B marketing teams used to measure success. But, it’s a big change that nets even bigger results. ” And here’s the thing: Yes, ABM takes work.
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