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Multiply your Content Marketing by 6X

SBI Growth

This may include webinars, white papers, blog articles, and a new business video. The need for content is due to the increasing importance of education material for today’s buying process. White papers can be authored by taking the outline of the Webinar, and leveraging the transcript from the presentation to write new content.

Marketing 312
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Money Monday – Are You a Sales CLOSER?

Score More Sales

In Ken Krogue’s full day session on Business Development – inside sales tips, strategies, tools, and methodology, this acronym was one of the highlights of his session because it brings everything you need in sales together. email lori@scoremoresales.com | My LinkedIn Profile | twitter | Visit us on google+. Ready for it?

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The Best Way to Sell Is With a Story

Sales and Marketing Management

It’s a powerful conversion tool at least as old as the Gospels. To the prospect who says, “I already have imagery from Google Earth,” we like to tell stories about customers that used older, outdated imagery in the past. Early stage prospects often gravitate toward videos and short, educational demonstrations.

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The Top Sales Approaches for B2B Selling

Janek Performance Group

With the internet, buyers are better educated. From blogs, case studies, and white papers, sellers can showcase their knowledge and thought leadership. Here are some benefits to adding value: Educate customers Differentiate from the competition Augment solutions Boost service and warranty agreements Ensure longer commitments.

B2B 62
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4 Takeaways from ATD TechKnowledge 2020

Allego

We have access to learning (in the form of Google searches and YouTube videos) that saves time. In our professional lives, many of the tools we use are structured around the organization’s needs rather than mine. These tools are ripe for improvement. In our personal lives, we leverage technology to learn all the time.

Hiring 119
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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Now, with a quick Google search and a little time on our websites and social media, they can learn all about us. Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. They’ve also researched what our competitors have to offer.

B2B 120
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Lead Generation Definitive Guide: Proven Strategies, Techniques & Tools

SalesHandy

From strategies to tools, we discuss the best techniques that have proven to be effective in generating qualified leads that eventually turn into paying customers. The process of lead generation entails educating your leads about your company and the product and services it offers. What Is Lead Generation?