Zoominfo

JULY 25, 2023

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. 7 B2B Lead Generation Strategies & Tools Here are some of the most valuable strategies and tools your GTM teams can deploy to identify and begin the path toward converting valuable B2B leads.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Allego

JULY 29, 2021

With such an arsenal, salespeople have a “classroom” at their fingertips with access to important content like use cases, short videos, PDFs, and white papers. Effective sales managers find the right tools for all of their learners, choosing from options such as videos, online modules, and checklists.

Strategy 152

Strategy Top of Funnel Lead Rank Hiring 152

Sales and Marketing Management

OCTOBER 16, 2017

It’s a powerful conversion tool at least as old as the Gospels. To the prospect who says, “I already have imagery from Google Earth,” we like to tell stories about customers that used older, outdated imagery in the past. Storytelling gives a prospect a compelling reason to hear you out. For example, Apex, N.C.,

Real Estate 243

Real Estate Construction Scale Hiring 243

Sales Training Connection

SEPTEMBER 26, 2011

Have you done a Google search on the phrase “sales performance management” lately? Click here to download the white paper. Sales Performance Management. One of our Sales Training Connection friends – Colletti-Fiss – did and found 360 million results! And, as expected, most of the references related to software.

Face-to-face 100

Face-to-face Software Software Google 100

Allego

FEBRUARY 27, 2020

We have access to learning (in the form of Google searches and YouTube videos) that saves time. In our professional lives, many of the tools we use are structured around the organization’s needs rather than mine. These tools are ripe for improvement. In our personal lives, we leverage technology to learn all the time.

Hiring 119

Hiring Conference Video System 119

Salesmate

AUGUST 13, 2020

Yes, the new world order is too isolated, but thanks to technological advances you can manage the relationship with your coworkers using professional tools like Google Meets, Chat, Slack, Mattermost, and much more. Leveraging the remote work tools. Your remote work tool stack is looking good these days.

Video 122

Video Campaigns Pipeline Tools 122

Partners in Excellence

APRIL 29, 2016

Each of the sales people were leveraging tools for high velocity responses. During this same period of time, I happened to notice a few white papers and market research reports on sales productivity issues. I downloaded the white papers, then slowly started counting. Later in the day, I picked up my new car.

Prospecting 48

Prospecting Call-back Research Microsoft 48

Zoominfo

AUGUST 26, 2018

The second page of Google. White papers. We have the tools you need to scale your marketing campaigns and increase your revenue. They can really drive in traffic. What is the safest place to hide a body? Why didn’t the marketing couple get married? They weren’t on the same landing page.

Marketing 100

Marketing Top of Funnel Social Media Harvest 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Pipeliner

SEPTEMBER 8, 2018

This could mean bringing them to a particular product or product type, or it could also be something as simple as setting up a potential buyer with the appropriate salesperson, taking a tour, or downloading a white paper on a particular topic or promotion. Plan your posts to coincide with those peak times. Put it to the test.

Social Media 56

Social Media Webinar Metrics Google Analytics Consumer 56

No More Cold Calling

OCTOBER 13, 2016

Now, with a quick Google search and a little time on our websites and social media, they can learn all about us. Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. They’ve also researched what our competitors have to offer.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

Showpad

JULY 28, 2020

With all this in mind, larger corporations with the proper infrastructure — like IBM, Microsoft and Google — are taking a step back from their AI solutions. As stated in a white paper from cybersecurity company Cylance, “the efficacy, interpretability, and robustness of the [AI] model all hinge on the features.”

Lead Rank 75

Lead Rank Coaching Lead Scoring Sales Enablement 75

Partners in Excellence

FEBRUARY 26, 2016

We are drowning in the output of these tools. While the tools are supposed to help improve the targeting and relevance, marketers don’t bother with it. We’ve got tools that prompt and remind us about everything. People are spending more time updating CRM and the other tools. Do this, don’t do that.

Analytics 48

Analytics Telemarketing Tools Analysis 48

Miller Heiman Group

OCTOBER 23, 2019

Subscribe to the podcast on your favorite podcast network: iTunes | Stitcher | Spotify | Google Play. Because of that disconnect, Dekiba advises sales leaders to be deliberate when selecting new tools, thinking about how they support sales processes and the various parts of the sales team. What’s Yuri Dekiba’s Move?

Data 52

Data Strategy Case Study Sales Operations 52

Pointclear

JANUARY 26, 2012

Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

Media 233

Media Direct Mail netFactor Trade Show 233

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

Social Media 45

Social Media ROI Media B2B 45

PandaDoc

AUGUST 9, 2021

Depending on the software tools at your disposal, creating signed documents using electronic signatures can be a frustrating process. In this guide, we’ll cover some of the most common ways that you can e-sign your PDFs, Word documents, Google docs, and more. Use free online signing tools. Use Adobe Sign tool.

Microsoft 52

Microsoft How To Software Software 52

Sales Hacker

SEPTEMBER 24, 2022

You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. These marketing tactics aren’t mutually exclusive.

Paid Content 119

Paid Content Top of Funnel Funnel Ideal Customer Profile 119

Fill the Funnel

DECEMBER 6, 2012

Numerous options to choose from – I use the Desktop option primarily and sometimes the Google Chrome option. I enjoy reading white-papers and eBooks that I download from multiple sources online. How Save to Kindle works: 1. Download the appropriate version of Send to Kindle from Amazon.

Travel 102

Travel eBook Top of Funnel Proposal 102

MarketJoy

JULY 27, 2018

I’m sure you’ve heard that buyers have more power now than ever before because of all the tools and information at the buyer’s disposal. As a marketer or salesperson, how can you use these tools and channels to your advantage? According to Google, 71% begin with a generic query. No one method works alone.

B2B 64

B2B Lead Rank Lead Scoring B2C 64

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

Social Media 60

Social Media ROI Media B2C 60

Appbuddy

JANUARY 13, 2022

Apple’s Mail Privacy Protection (MPP) is already making engagement measures like open rates less reliable, and Google plans to stop supporting third-party cookies in 2023. Without those traditional tracking tools, marketers increasingly need to rely on information provided directly by customers to create relevant and engaging content. .

Guidelines 52

Guidelines Promotion Follow-up Consumer 52

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

LeadFuze

NOVEMBER 30, 2021

The two tools I use are Trello and Asana. Great tools like Outreach let you quickly customize and send templated emails when a fresh lead inbounds. Drift is a tool that helps salespeople qualify leads better. One of the best tools for salespeople is to use outreach and Drift. Qualification. Have Transparent Record.

Inbound 52

Inbound Sales Qualified Lead Hiring Lead Rank 52

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Media Campaigns 40

LeadBoxer

JUNE 5, 2020

These prospective customers—or leads— have seen an ad, clicked on it, then given some of their contact details in exchange for a white paper or more information about your product, thus keeping your sales pipeline full. For an example of an ad that gets this right, take a look at what happens when you search for “best CRM” in Google.

Cost per Lead 52

Cost per Lead Cost Per Click Cost Per Thousand Cost per Acquisition 52

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

Sales Evangelist

MAY 19, 2019

I planted the idea in our prospects' minds that a tool that only benefits one department isn't really a valuable tool for the entire company. Format In the past, that kind of content might have appeared in the form of a white paper. I suggested to the prospect that a solution that benefits everyone would be a better fit.

Video 40

Video Competition Benefit LinkedIn 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman? this year, an increase from 3.1%

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

ROI 40

ROI Social Media Decision Maker Survey 40

Sales Hacker

DECEMBER 7, 2018

Sales Organization Tools: Trello , Asana. Tools like Outreach offer great ways to craft templated emails you can quickly customize and fire off when a fresh lead inbounds. Sales Operations Tools: Outreach , Drift. Downloaded a white paper discussing a key value proposition you offer. Qualification.

Inbound 74

Inbound Sales Qualified Lead Lead Rank B2B 74

Fill the Funnel

MARCH 30, 2011

Tens of thousands of Tweets, white papers, blogs, YouTube videos and the like are created every day. She states “Information over-supply and customers’ short attention spans have created the perfect storm for a new genre of tools. Storify.com is one of the leaders in this new genre of tools. URL’s. Slideshare.

Top of Funnel 80

Top of Funnel Prospecting How To Funnel 80

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Microsoft Media 40