The ROI Guy

AUGUST 27, 2018

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187

Software Software B2B Top of Funnel 187

Partners in Excellence

NOVEMBER 10, 2011

It was “ A Sales View Of Marketing Automation ,” with three of the smartest sales and marketing people I know: Alex Shootman , Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. We want to make sure that sales and marketing gets value from these efforts.

Eloqua 91

Eloqua Marketing ROI System 91

Salesmate

JUNE 15, 2021

Pardot enables the marketing and sales team to collaborate, engage buyers, close more deals, and build lasting relationships. . Pardot possesses powerful features including lead management and generation, email marketing, sales alignment, Artificial Intelligence, insightful ROI reporting to close more business and shorten the sales cycle.

Software 52

Software Software Marketing Scale 52

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. Savvy B2B solution providers recognize that new value-focused marketing content and sales tools are needed to connect, engage and sell to these more empowered, skeptical and frugal buyers."

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

The ROI Guy

MAY 14, 2012

As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes. Worse, sales was not consistent their follow-up with prospects who tool the time to run the tool and receive the analysis report.

Lead Rank 64

Lead Rank Lead Scoring CRM Eloqua 64

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. FullCircleCRM ( fullcirclecrm ) provides a native Salesforce solution and removes any and all data disconnects between sales and marketing metrics.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Nudge.ai

AUGUST 14, 2017

about his early morning sales process: how he’s capitalizing on local opportunities, the importance of establishing trust with customers, and why he starts his day at 4am. With Tim Peters and some other colleagues, we’ve started this group called 4am ROI, which is really about setting your mindset to be successful for the day.

Sales Process 42

Sales Process Account Eloqua Pivotal 42

Pointclear

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. If there’s one persistent thorn in the side of many B2B organizations, it’s failure to align sales and marketing. of pipeline to 13.2%

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40

Eloqua Marketo CRM Tools 40

Tenfold

SEPTEMBER 19, 2017

Remember this Sales 101 basic: be where your market is. Traditional sales strategies, such as outbound B2B sales, have become less effective because of this shift. Callback rates are down, dipping to below 1 percent; while only 24 percent of sales emails are opened. Right now, they are online. The numbers are daunting.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

MARCH 24, 2013

With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing. You can’t get any more vague than that for a follow-up.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Marketing Lead Nurturing 61

OutboundView

SEPTEMBER 20, 2018

If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you. How much do you spend on sales and marketing?

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34