TSE 1284: Why Your Brain Lies To You: Cash Is NOT The Best Motivator
Sales Evangelist
APRIL 30, 2020
Tim Houlihan and Dr. Kurt Nelson are consultants who have spent more than 20 years working with companies to design incentives that will increase productivity within sales teams. The brain then tries to conserve energy with the speed of decision making. These were extraordinarily wealthy men so cash was not a good incentive.
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