Close.io

SEPTEMBER 24, 2019

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. B2G stands to business-to-government. It simply means that a business is selling its products or services to the government. What is B2G?

B2G 91

B2G Government Buyer Persona Cold Calling 91

Highspot

JANUARY 6, 2022

I’ll be the first to admit – there’s nothing glamorous about the topic of content governance. It’s only when a content governance program doesn’t exist or is inconsistently implemented that people start to take notice, and rightfully so. Common Governance Challenges. Fragmented messaging.

Government 52

Government Policies Sales Enablement Analytics 52

Highspot

MAY 25, 2022

As the company’s former Senior Director of Product Marketing, he has spent the last seven years creating content for customer-facing teams. We recently had an opportunity to sit down with Dan to discuss his content management journey and the value that governance has brought to Rimini Street.

Government 52

Government Policies Guidelines Scale 52

Gong.io

AUGUST 17, 2022

By ignoring sales enablement, 65% of the sales content you’ve painstakingly developed to close deals will sit on your servers or computers unused. Investing in a sales enablement tool and using it effectively ensures that no case study or white paper sits around unused. . But what is a sales enablement tool?

Sales Enablement 62

Sales Enablement Tools Marketing Face-to-face 62

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

Zoominfo

SEPTEMBER 5, 2023

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

PandaDoc

MAY 13, 2024

Sales and marketing are two terms that are often used interchangeably. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business. Key takeaways Sales and marketing are separate domains that work together to grow revenue.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Cost per Lead Sales Qualified Lead 52

Highspot

NOVEMBER 7, 2022

When purchasing any new software, sales and enablement leaders want to choose the best solution that not only improves the sales process, but also aligns with the organization’s unique requirements. The right sales enablement tool will unite marketing, sales enablement, and sales teams to drive business outcomes.

Sales Enablement 52

Sales Enablement Tools Vendor Distribution 52

Sales Hacker

DECEMBER 5, 2022

How to Align Marketing and Sales with a Gap Analysis. Aligning marketing and sales is a lot like making out in junior high. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to do it… until now! Governance. from Marketo.

Analysis 99

Analysis Top of Funnel Lead Rank Lead Scoring 99

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Apptivo

OCTOBER 11, 2023

What is sales productivity? Why is sales productivity important? Key Considerations in Choosing the Ideal Sales Tools Software 4. Top 10 Tools to Boost Sales Productivity The Sales sector in businesses is ever-shifting with the newest trends and tactics that raise new challenges annually.

Tools 52

Tools Webinar Metrics Pivotal Software 52

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them.

Data 130

Data Government Decision Maker Lead Rank 130

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

The Digital Sales Institute

APRIL 26, 2023

Data visualization for sales and marketing provide insights right in step with the rise of big data. More and more companies are using visualization tools and techniques to communicate the insights they receive from data analysis around customer profiles, customer product mix, trends, geographical locations etc.

Data 52

Data Marketing Analytics Ideal Customer Profile 52

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work from home or have greater flexibility?

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 333514 Special Die & Tool, Die Set, Jig, & Fixture Manufacturing. 333517 Machine Tool Manufacturing.

Transportation 204

Transportation Automotive Chemicals Marketing 204

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and

Marketing 226

Marketing Telemarketing Scale Education 226

Highspot

JULY 18, 2023

Right now decision-makers are focusing on marketing enablement. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Mindtickle

APRIL 16, 2020

Sales enablement provides sales teams with the resources they need to sell more effectively. A successful program allows reps to engage more successfully with target buyers and more consistently meet—or even exceed—sales goals. For a sales enablement tool to be well worth the investment, it must contain several key features.

Sales Enablement 78

Sales Enablement Tools Scale Hiring 78

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government Data B2B 165

PandaDoc

FEBRUARY 8, 2024

If your company wants to increase sales and nurture existing customers, account management software could be the perfect tool to propel you to success. This guide will discuss what account management software can offer you, the main benefits and features to look for, and our assessment of the best solutions on the market.

Software 52

Software Software Account Tools 52

Nutshell

APRIL 18, 2024

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. An SCV aggregates data from multiple sources, such as marketing platforms, sales interactions, support tickets, and more. That’s where a single customer view, or SCV, comes in.

Ideal Customer Profile 77

Ideal Customer Profile Customer Guidelines Government 77

Hubspot Sales

APRIL 23, 2021

That's why the entrepreneur resources and tools below are essential to running a company and keeping your sanity. 29 Resources and Tools for Entrepreneurs. Pricing: Free Tools ($0/month), Growth Suite (starting at $1,343/month). HubSpot Growth Platform is a full stack of marketing, sales, and customer service software.

Resources 95

Resources Tools Hubspot Small Business 95

Sales Hacker

JANUARY 9, 2023

My first day in B2B sales, I onboarded with an account executive who was part of my new company’s enterprise sales team. Instead of tipping him off to my ineptitude, I consulted my best friend, who was also in sales. Instead of tipping him off to my ineptitude, I consulted my best friend, who was also in sales.

Ideal Customer Profile 92

Ideal Customer Profile Enterprise Enterprise Marketing 92

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 105

Education Marketing Campaigns Nonprofit 105

Allego

MAY 2, 2024

Like with the EU’s General Data Protection Regulation (GDPR), the AI Act is expected to guide other governments grappling with how to regulate AI. But people who use genAI tools such as OpenAI’s ChatGPT or software powered by genAI were left wondering how the AI Act impacts them. The biggest impact will be on high-risk providers. “I

ACT 62

ACT Sales Enablement Guidelines Software 62

Allego

DECEMBER 20, 2023

This presents a significant challenge for sales teams that struggle to adapt to these evolving expectations. To stand out and capture B2B buyers’ attention, sales reps need innovative technology that enables them to engage buyers in a meaningful way, provide personalized content, and track their progress throughout the buyer journey.

Software 125

Software Software Lead Rank Vendor 125

BuzzBoard

SEPTEMBER 22, 2023

In a world driven by data, algorithms, and artificial intelligence, we find ourselves at the precipice of marketing’s most exciting frontier: AI marketing. It’s an era of unprecedented potential, where the dreams of marketers come to life through the power of machine learning and automation.

Marketing 59

Marketing Face-to-face Lead Rank Campaigns 59

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 100

Top of Funnel Marketing How To Inbound 100

Zoominfo

AUGUST 16, 2019

GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts. In any case, assuming it does apply to you, read on to see how GDPR affects marketers. That’s right.

Marketing 100

Marketing Government Scale Data 100

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work from home or have greater flexibility?

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. What is Revenue Enablement?

Revenue 93

Revenue Face-to-face Hiring Sales Enablement 93

Nutshell

MAY 21, 2024

You want a solution that is easy to use, is compatible with your other essential tools, and delivers the functionality you need to provide the best possible service. HubSpot CRM: HubSpot’s CRM tool offers several different features that are split across four pricing tiers.

Software 71

Software Software Company Analytics 71

Sales and Marketing Management

FEBRUARY 6, 2020

No doubt, sales teams would appreciate knowing how each of their customers currently viewed the company. A separate but equally important issue related to survey data, is the governance and security of it. Survey data will be better governed than it is today. Survey data will be better governed than it is today.

Government 177

Government Customer Survey Data 177

Mindtickle

APRIL 16, 2020

Sales enablement provides sales teams with the resources they need to sell more effectively. A successful program allows reps to engage more successfully with target buyers and more consistently meet—or even exceed—sales goals. For a sales enablement tool to be well worth the investment, it must contain several key features.

Sales Enablement 52

Sales Enablement Tools Scale Hiring 52