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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Why Invest in B2B Lead Generation? Who Handles B2B Lead Generation?

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

Best of all, lead capture pages can be implemented quickly. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. Before you know it, you’ll find new leads for your business without lifting a finger. What is a Lead Capture Page?

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The 3 Biggest Webinar Myths

SugarCRM

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. Now, newsletters are one of the least effective lead generation tool—everyone has one.

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How to Avoid a Marketing Automation Catastrophe

SBI Growth

The conventional wisdom says the technology will solve the lead gen deficiency. The organization spends a lot of money on the software and expectations are high. Here’s where you see fruit of your labor: blog posts, eBooks, white papers, newsletters, webinars, etc. Unfortunately, the results are slow coming.

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Your 2014 Marketing Budget Roadmap

SBI Growth

They all struggle to produce sufficient content in enough quantity and quality to enable lead generation efforts. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events.

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B2B Sales 101: Definition, Techniques & More

LeadBoxer

In this article, you’ll learn how businesses use varying strategies to sell to each other and what type of software they can use. How to do B2B sales: 8 B2B sale strategies you can use Sales software for B2B sales What Are B2B Sales? For instance, a company selling software services, such as email or an e-commerce platform.

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How to Build Value in Sales: Strategies for Success

LeadFuze

For example, if they’re struggling with team communication, offer them software with collaboration features that will make their heads spin. Our software helps with lead generation and sales prospecting. Instead of saying our software, LeadFuze, provides lead generation services, let me tell you a story.