Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

BuzzBoard

FEBRUARY 16, 2024

Exploring the Potential of Mobile Marketing for Local Businesses In today’s fast-paced digital economy, local businesses are embracing mobile marketing as a forward-thinking method to expand their reach and increase their revenue. In conclusion, the lines between digital marketing and mobile marketing are increasingly blurring.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

Sales and Marketing Management

JUNE 16, 2017

Sean Ellis, a seasoned marketing leader, entrepreneur, angel investor, originally defined a “growth hacker” as "a person whose true north is growth.”. Lesson #1 : To expand market share, use “what if” analysis to leave your comfort zone and create new opportunities. Airbnb penetrating Craigslist’s marketplace.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

Sales and Marketing Management

APRIL 10, 2017

Account-based marketing (ABM) is red hot today, and for good reason. According to ITSMA , 84 percent of marketers are seeing higher ROI with ABM than other marketing programs. In other words, marketing should define the ideal customer and know the addressable market. Keep your target data current.

Account Based Marketing 120

Account Based Marketing Ideal Customer Profile Account InsideView 120

BuzzBoard

FEBRUARY 15, 2024

For example, enacting a competitive pricing strategy can be favorable for small businesses functioning in markets already saturated. For example, a bundled service promotion could appeal to small businesses aiming to maximize value. While it ensures that costs are covered, it fails to consider market demand and value perceptions.

Small Business 52

Small Business Small Business Strategy Lead Rank 52

Partners in Excellence

MARCH 20, 2019

Our jobs is to maximize our success in the market–to maximize our share, our growth, our market penetration. In my formative years in selling, our company had a mindset that “It’s our God-given right to 100% share of customer and 100% share of market.”

Penetration 82

Penetration Lead Rank Maximizer Sales Qualified Lead 82

Zoominfo

OCTOBER 22, 2021

Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. A more sophisticated program of business development will involve finding new market segments for your business to appeal to. What is Sales?

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Zoominfo

AUGUST 4, 2021

Elle Woulfe, PathFactory’s VP of marketing, calls this the Intelligent Content Delivery. Regardless of who you chat with, you want more penetration within the account, especially as the sales conversations begin. Maximize Opportunities With Chat. They are the key to maximizing unseen opportunities on your website.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

Hubspot Sales

MAY 28, 2019

Pricing strategies take into account many of your business factors, like revenue goals, marketing objectives, target audience, brand positioning, and product attributes. They’re also influenced by external factors like consumer demand, competitor pricing, and overall market and economic trends. Penetration Pricing Strategy.

Strategy 133

Strategy Penetration Hubspot Buyer Persona 133

Zoominfo

AUGUST 26, 2021

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. The importance of sales is self-evident, but business development is also vital to any sales organization, particularly in a struggling market.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

SBI Growth

JULY 30, 2013

Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Are your marketing campaigns generating the desired return on marketing spend? Marketers need to "feel the pain" of the sales team.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

Zoominfo

SEPTEMBER 15, 2021

Elle Woulfe, PathFactory’s VP of marketing, calls this the Intelligent Content Delivery. Regardless of who you chat with, you want more penetration within the account, especially as the sales conversations begin. They are the key to maximizing unseen opportunities on your website.

Top of Funnel 100

Top of Funnel B2B Sales Qualified Lead Penetration 100

Chorus.ai

SEPTEMBER 29, 2020

Market downturns are troubling times for any business — but the concerns can suddenly hit home if you find out that your company needs to cut your sales department’s budget. One moment your team is flying high in a bull market, with productivity and conversion rates at a peak. are they still interacting with it now?)

Scale 114

Scale Top of Funnel Churn Buyer Persona 114

SBI Growth

NOVEMBER 22, 2012

Many marketing purists focus on the mechanics of segmentation work. Then you have to design a plan that reps, managers, directors all follow to maximize the up-side. What’s available in the market? What geographies are under-penetrated? What is the revenue opportunity from prospects? How much is that for each opportunity?

Segment 288

Segment Customer Territories Penetration 288

Partners in Excellence

APRIL 18, 2014

They have goals, translated both to financial (revenue, earnings, growth), and strategic (share, market visibility, brand reputation, etc.) It’s up to us to maximize the results produced in that territory. They may be pre-sales specialists, support people, marketing people (with programs), customer service and others.

Territories 94

Territories Revelation Penetration Maximizer 94

The Digital Sales Institute

OCTOBER 12, 2018

In a cluttered, time poor word, selling a product or a service into the B2B or the B2B markets needs purposeful sales strategy with clear implementation guidelines. Target market trends. Current market position. The Market. 1 sales and business killer is lack of market. Big enough market to target.

Examples 55

Examples Strategy Penetration Ideal Customer Profile 55

Partners in Excellence

AUGUST 3, 2020

Mix, both product/service and market may be important in assuring balanced performance in executing the company strategy. New customer acquisition, new market penetration can be important measure, if they are important to our company strategies. How do we maximize our impact in everything we do?”

Compensation 145

Compensation Pipeline Penetration Quota 145

Hubspot Sales

OCTOBER 28, 2019

When used and adjusted effectively, this strategy can maximize the revenue of individual product lines – particularly when they first launch. When DVD players first hit the market in the late 90s, they could cost you up to $1,000. It can maximize early revenue. What is Price Skimming? DVD players are a good example of this.

Strategy 55

Strategy Penetration Fashion Buyer 55

Crunchbase

MARCH 13, 2023

In a declining, volatile market, working with the most accurate insights available will make all the difference. What may seem like a “greenfield” opportunity with a large addressable market could actually be a time-intensive trap in disguise. Make smarter territory choices Hard times mean hard choices.

Territories 59

Territories Churn Face-to-face SME 59

SalesLoft

MAY 13, 2016

The development and penetration of each account lies with providing insightful value by doing research to understand the prospect’s environment, business challenges, and providing industry context on how your solution has previously been applied and to what end. This is the PPOV and by consistently delivering it SDRs earn time with prospects.

Outbound 52

Outbound Inbound Account Penetration 52

Highspot

AUGUST 31, 2021

The latter, on the other hand, may require a deeper investment in content marketing and SEO. Your sales process should detail step-by-step exactly what this team — and other supporting go-to-market functions — must do in order to transform potential buyers into customers. How do you expect the market to evolve over time?

Lead Rank 94

Lead Rank Top of Funnel Buyer Persona Hiring 94

Zoominfo

FEBRUARY 26, 2021

Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. It also ensures that your sales process is streamlined and uniform while maximizing the efficiency of your sales resources. The Rise of Sales Automation.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Crunchbase

FEBRUARY 22, 2021

Account penetration + identify the ideal customer profile. Penetrating accounts is a strategic science. It also helps to maximize the accuracy of shared data on possible prospects. Here are some important marketing sales prospecting techniques to remember at this stage: 4. How to prepare for B2B sales prospecting.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

SugarCRM

JUNE 6, 2023

Manage Dealer Network Most manufacturing enterprises sell and service their products through a network of dealers, usually spread globally, that retail in local markets. This dynamic significantly reduces operational costs linked to market penetration and local transactions.

Enterprise 26

Enterprise Enterprise CRM Territories 26

SBI

JANUARY 30, 2019

This isn’t just ‘awareness’ – it’s using machine learning to maximize engagement that results in higher conversions and more opportunities when clients reach out - Andrew Briney, Senior Vice President of Products, TechTarget. January 24, 2019, TechTarget, Inc.

Intent 50

Intent Engineering Account Intent Data 50

Partners in Excellence

SEPTEMBER 10, 2012

They sell services in the education (K-12) market. Sales people must continually expand the penetration of their accounts. In their key accounts, they had huge penetration of this segment of their customers. Once we have established ourselves in a key market. I’m working with a small client now.

Ideal Customer Profile 87

Ideal Customer Profile Penetration Automotive Segment 87

Partners in Excellence

OCTOBER 14, 2015

They can’t afford to hire enough sales people to cover the markets, they don’t have enough deep expertise in certain markets, they need to collaborate with others to provide a complete solution to their customers. Without these partners, we can’t achieve the growth and market penetration we expect.

Outsourcing Services 48

Outsourcing Services Channels Penetration Territories 48

Sales Management Plus -- SMP

MARCH 14, 2023

Cherry pickers – those customers who only buy one or two products from your business – present a challenge in maximizing your share of wallet. A distribution-specific CRM system can make this analysis much easier for you by tying your marketing and sales data to your ERP history.

Penetration 52

Penetration Account Ideal Customer Profile Distribution 52

HeavyHitter Sales

MARCH 5, 2014

This is due to the “push” versus “pull’ market characteristics of each stage. Conversely, a well-known company in the Maintain stage is pulled into new sales opportuni­ties because of its market position. The top sales challenge in the Build stage is creating sufficient sales coverage to push the product into the market.

Hiring 108

Hiring Scale Territories Penetration 108

Partners in Excellence

MARCH 28, 2013

.” Everything I’ve been taught, everything I’ve taught or coached has been around maximizing the full potential in the “territory.” Whether at an individual or organizational level, we must always strive to maximize our ability to achieve the full potential. Growing our sales is great.

Territories 89

Territories Maximizer Account Penetration 89

Partners in Excellence

APRIL 9, 2015

Not just sales and marketing alignment, but alignment with the corporate business strategy, product management, customer service, finance, and so forth. Don’t get me wrong, you need the arrowhead to hit and penetrate the target. We see this working in organizations where marketing and sales are well integrated and aligned.

Strategy 48

Strategy Buying Cycle Penetration Customer Service 48

The Digital Sales Institute

JUNE 17, 2019

So, to create a sales strategy template will enable everyone to understand the unique selling points, in identifying the target market and customer profiles, developing the value propositions and selecting the right sales channels to engage clients. What are the market trends shaping your industry? What is your business purpose?

Ideal Customer Profile 51

Ideal Customer Profile Strategy Lead Rank Buyer Persona 51

Partners in Excellence

AUGUST 12, 2013

Maximizing sales success, market penetration, and growth requires knowing your “sweet spot.” Every business had to be 1 or 2 in their markets or they were at risk for being sold or shut down. Some narrow it, “We focus on the SMB market.” Related Posts: Focus On Your Sweet Spot!

Ideal Customer Profile 97

Ideal Customer Profile Margin Enterprise Enterprise 97

Partners in Excellence

JULY 2, 2014

We have to demonstrate our knowledge and experience in the market and in solving similar problems—kind of tough when you are brand new. ” For example, if we are trying to expand our sweet spot, penetrate a new segment, we purposely go after customers far out side our sweet spot. No related posts.

Revenue 91

Revenue Segment Sales Cycle Discount 91

Partners in Excellence

APRIL 25, 2017

What is the size/opportunity in those markets, is it aligned with our performance expectations? How do we want to balance performance across the sales function–for example new customer acquisition versus customer retention/growth/account penetration, new market expansion, product line mix, and so forth.

Compensation 52

Compensation Lead Rank System Commission 52

Partners in Excellence

DECEMBER 5, 2011

Clients are bringing new solutions to the market, they want to maximize the impact, they want to reduce time to revenue, they want to grow as rapidly as possible. Product developers, product managers, marketing, sales–everyone is excited, “Something new to talk to our customers about! ” … ?

Opportunity 84

Opportunity Customer Penetration Collateral 84

Partners in Excellence

FEBRUARY 17, 2014

In order to maximize our performance this week, this month, this quarter, this year, and year after year, we need to understand the numbers that impact performance and our success over time. So it’s pretty useless in helping us maximize performance. We may have market penetration/share goals.

Quota 91

Quota Trends Churn Maximizer 91