DiscoverOrg Sales

JULY 10, 2018

If you’re dealing with an objection, congratulations! We should relish objections,” says Steve Bryerton , DiscoverOrg’s VP of Sales. I love objections. If you’re NOT getting objections, you’re probably not very close to a sale, because your pospect doesn’t have that uncomfortable feeling of taking a risk.

Objections 243

Objections Buyer Persona Study Decision Maker 243

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Sales and Marketing Management

APRIL 26, 2018

When taking a closer look, there are objective reasons for the plight of CRM. The software allows companies to organize their customer data in one place. The tool is used by many people across different departments: administration, marketing, sales, customer support, and sometimes even logistics. Who is going to use the system?

Software 180

Software Software CRM System 180

SBI

APRIL 27, 2021

26 Top Sales Software to Drive Growth in 2021. The pace of innovation in the Sales Software market is accelerating. Top Sales Software. Each year, I identify solutions that address both the basic challenges sales organizations face as well as new challenges that are surfacing due to changing markets.

Software 143

Software Software Lead Rank InsideView 143

Chorus.ai

FEBRUARY 16, 2022

We are thrilled to announce that Chorus , ZoomInfo’s conversation intelligence software, has been named one of the Best Software Products , Highest Satisfaction Products , and Best Mid-Market Products for 2022 by G2. Looking back, we have experienced incredible growth over the last year.

Software 102

Software Software Film Customer 102

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Salesmate

APRIL 3, 2020

Initially, CRM software was considered to be tools only for big businesses for managing large client databases. Today, even small businesses and startups easily benefit from choosing the best CRM software. What is CRM software and why startups need it? CRM software strengthens relationships.

Software 116

Software Software CRM Top of Funnel 116

Zoominfo

SEPTEMBER 1, 2018

If you’re dealing with a sales objection… congratulations! We should relish objections,” says Steve Bryerton , ZoomInfo’s Vice President of Sales. When sales prospects offer objections, it means they’re taking you seriously. What Does a Sales Objection Look Like? That’s exactly where you want to be. “We We’re too small.

Objections 130

Objections Face-to-face Exact Software 130

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Segment Trade Show 214

Close.io

JANUARY 28, 2019

Dealing with sales objections is always difficult. But if you sell a product or solution that your clients could create for themselves, in-house, you face a unique objection: “We’re already doing this in-house. But if you can determine what’s driving this objection, your response can turn into a great sales point.

Objections 132

Objections Hiring Face-to-face Sales Qualified Lead 132

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Pipeliner

NOVEMBER 18, 2023

I had the pleasure of interviewing Andrew Swiler , the CEO of a leading software suite for Microsoft users. Our conversation revolved around his experience acquiring and turning around a software company. The sales team he inherited had no objectives or KPIs and lacked modern sales tactics. He is CSMO at Pipeliner CRM.

Software 52

Software Software Hiring Sales Process 52

BuzzBoard

OCTOBER 17, 2023

In our previous post, we discussed the reality of selling digital marketing services to local SMBs by analyzing the in-between communication challenges backed by true anecdotes. Because the aim is to understand your local customers’ unique needs, your digital marketing strategies and their business goals must be in perfect coordination.

Strategy 105

Strategy Marketing Education Small Business 105

Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Setting these kinds of sales objectives can be hard, especially when you do it for the first time.

Objections 62

Objections Ideal Customer Profile Churn Quota 62

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 130

Marketing Campaigns ROI Scale 130

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Hubspot Sales

JUNE 1, 2021

You can't exactly wing business-wide objectives. Those individual pieces are most commonly referred to as operational objectives. Operational objectives are often confused with strategic objectives — longer-term, organizational goals that can guide an operations team's immediate plans and actions.

Objections 89

Objections Lead Generation Guidelines Discount 89

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Sales and Marketing Management

JANUARY 26, 2018

Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. Why shouldn’t marketing do the same? Let’s start with why less is more.

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

Nutshell

JULY 28, 2020

” HubSpot has been around since 2006 and is a frontrunner in the marketing space. If you’ve ever Googled any sales or marketing tips, you’ve more than likely seen its content. HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs.

Hubspot 126

Hubspot Paid Content Software Software 126

Gong.io

NOVEMBER 19, 2021

The moment a customer voices a sales objection, it’s tempting to do two things. Hearing sales objections make a rep want to: Say these words: “I’ve got the perfect solution for you!”. Handling sales objections well is a skill that separates good reps from their top-performing peers. Want to Prevent Objections?

Objections 108

Objections How To Face-to-face Call-back 108

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. If you’re like 34% of modern marketers, it’s one of the most challenging tasks. Tools for lead generation comprise software meant to aid in capturing leads. Keep on reading.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 77

Paid Content Strategy Marketing Buyer Persona 77

Gong.io

DECEMBER 30, 2022

A good place to start is to set the right sales objectives. In this article, we’ll explain what sales objectives are and why they’re critical to business growth. We’ll also look at examples of sales objectives that you can set for your sales team. What is a sales objective? How to set sales objectives. Measurable.

Objections 62

Objections Examples Ideal Customer Profile Sales Management 62

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Apptivo

MARCH 25, 2022

When employed effectively, CRM Software has proved to surge sales, increase productivity, and thereby profitability. Handling Objections: Salesmen should be ready for ‘no’s and ‘but’s. You need to come up with the right statements to address these objections and strongly impose the benefits of the product/service in the customer minds.

Software 52

Software Software CRM Top of Funnel 52

Chorus.ai

JULY 28, 2020

Objection handling is tough. Sales objections come in many forms, and it takes experience and quick wit to get used to them. It’s not just reps fielding sales objections who think so, either. As many as 35% of sales leaders believe objection handling is the biggest challenge their reps face. Why Do Buyers Object?

Objections 104

Objections Case Study ROI Lead Rank 104

Alice Heiman

AUGUST 23, 2023

When your marketing message resonates with your customers, selling becomes easier, retention becomes easier, and your customers become powerful evangelists who market and sell for you. You have to create marketing that is music to your buyer’s ears. The objective isn’t actually a sale,” says Kate. Get to the next step.

Marketing 62

Marketing Loyalty Objections Retention 62

Mereo

MARCH 30, 2023

When conversation intelligence (CI) software first appeared, many industry leaders questioned whether it would be adopted. The often-unanswered challenges we hear from B2B selling executives today: How can I use conversation intelligence insights to inform my go-to-market strategy?

Software 41

Software Software Conversion Sales Enablement 41

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Welcome to the next generation of B2B Chat Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

MAY 3, 2020

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions. Welcome to the next generation of B2B Chat.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130