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Empathy May Be the Most Important Selling Skill

Sales Readiness Group

Microsoft CEO Satya Nadella often speaks of how his career – and his company – have been shaped by empathy. He views it as a quality to be consciously cultivated, practiced, and applied – “not just as something nice to have, but as the core to the innovation agenda in the company.”

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5 Things Steve Balmer’s $2B Purchase of the Clippers Teaches Us About Negotiating

The Sales Hunter

But that is what Steve Balmer, the ex-CEO of Microsoft, paid for the Los Angeles Clippers. Blog Negotiation Professional Selling Skills los angeles clippers negotiating sales negotiation steve balmer' $2 billion for a basketball team seems stupid to me. Value is in the eyes of the buyer. It doesn’t matter what anyone […].

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Why Selling Product Features Doesn’t Work

The Sales Hunter

The software company that goes by the name of “Microsoft” (oops, I just said who it was) seems to know better than me what I want and need. Are you selling features and trying to disguise them as benefits? Microsoft (oops, I said their name again) is. Sorry, but I don’t! In fact, I hate it!

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Now’s the Time to Modernize Your Sales Enablement. Here’s Why

Allego

And reps are using automation tools to do role-playing, perfect messaging, improve virtual selling skills, and have personalized conversations and interactions with buyers, he said. Microsoft Office and Google Suite are not sufficient for today’s sales teams. 3 Modern Sales Enablement Tools to Adopt Now.

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5 New Year’s Resolutions for Sales Leaders—and How to Achieve them

Allego

That means you must get serious about virtual selling and help your team develop and sharpen their virtual selling skills. Here are four things you can do to improve your reps’ virtual selling: Make sure sellers have up-to-date selling skills. The solution should also allow coaching and feedback.

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3 Ways B2B Buying Behavior Has Changed—Forever

Allego

Buyers’ attention spans have dropped to just 8 seconds, shrinking nearly 25% in just a few years, according to research from Microsoft. Microsoft Enablement’s Role in the Buying Journey Sellers are under intense pressure to provide the best information, resources, and experience during each precious touchpoint with buyers.

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Who Is Your Customer?

Partners in Excellence

We don’t deal in commodity buying/selling. We aren’t interested in your products because Google, Microsoft, Amazon, Siemens, Citicorp buy your products. Yet we waste huge amounts of time chasing opportunities that are outside our ICP, we have this view that our selling skills and perseverance can overcome anything.