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“No Decision Made” Is Still A Competitive Loss

Partners in Excellence

Depending on the research you look at, “No Decision Made” has a huge impact on results we produce. The lowest levels I’ve seen with leading market research firms is a little more than 20% of forecast deals end in no decision made. No Decision Made arises from a number of factors: 1.

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Let’s Hear It for the Boys During Women’s History Month 2023 [Q1 Referral Selling Insights]

No More Cold Calling

A lot has changed since 2015, but we still have miles to go. I’ll close with one of my favorite quotes by Ruth Bader-Ginsberg: “Women belong in all places where decisions are being made. As we wrap up Women’s History Month 2023, I’d like to give a shout-out to the men in our lives. Not hard to do, right? history.

Referrals 156
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Love Your Losses (and No Decisions)

SBI Growth

They demand competitive trends, perceived weaknesses, and explanations on why the big deal fell through. However, capturing competitive intelligence is difficult. Some companies capture loss information using a dropdown menu embedded within the CRM Opportunity. Did I mean a Win-Loss interview ?

Trends 306
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Your Competition Isn’t Who You Think It Is

Partners in Excellence

It seemed an inordinate part of the discussion focused on the competition. People went back and forth on their strengths relative to the competitors, the relationships the competitors had with the customer, strategies to deal with the competition. The majority of outcomes in customer buying journeys is “no decision made.”

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The ROI of Losing: How to Rethink Loss in Sales

The Spiff Blog

Losses aren’t shared with the entire company and teams don’t rally in Slack channels to react to losses with flame emojis. Although sales leaders have long since accepted loss as part of the sales process, not every company is capitalizing on their losses or reacting to them in productive ways.

ROI 83
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Customer References & Buyer Confidence

SBI

I can’t think of a more humbling, stressful purchase decision than the one we go through when buying a home. Oh, and your decision will have a lot to do with your personal (and perhaps family) happiness for a while. So many of these buying decision factors apply to B2B buyers. Either way, it’s still a loss.

Buyer 115
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The Missing Driver Of Sales Excellence

SBI Growth

Let’s define what it is: What IS listening to the market —A way to monitor the buying behaviors of your customers that give you a competitive advantage. What does it MEAN to listen to the market —You will make the number in less time, with less effort and outsell the competition. Listening to the market has many connotations.

Hiring 308