No More Cold Calling

SEPTEMBER 28, 2023

Here’s what you might have missed from No More Cold Calling this quarter. His response: “What is referral selling?” His response: “What is referral selling?” Like Mark, many sales stalkers are too lazy to even personalize their invitations and just use the automated verbiage: “Please join my professional network.”

Referrals 177

Referrals Cold Calling Lead Rank Lead Scoring 177

Zoominfo

JANUARY 8, 2021

What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. BTW: Are Your Sales and Marketing Teams Aligned?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” However, considering the present and future landscape, adhering only to surface-level efforts is rarely useful.

Small Business 105

Small Business Small Business Tools Prospecting 105

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Social sellers generate 38% more new opportunities than traditional sellers. Keep reading!

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Every company has their own definition of a “good lead.”

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. Depending on your industry, this might be harder or easier in the status quo. Content is an essential pillar of any lead generation strategy.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Act!

APRIL 25, 2024

You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The second email opens with a reference to your recent LinkedIn post, connects it to your pain points , and offers a helpful solution. The answer is personalization.

Social Media 52

Social Media How To Case Study ACT 52

Hubspot Sales

JANUARY 30, 2024

They’ll have personalized conversations about a prospect's specific needs and why their product or service is the best-fit solution. What’s more, 78% of consumers say that a salesperson’s expertise is “very” to “extremely” influential in a purchase decision. LinkedIn as ruler of the prospect research process. Why the change?

Trends 88

Trends Social Media Lead Rank Lead Scoring 88

Alice Heiman

MARCH 12, 2024

In the engaging world of social media, CEOs find themselves at a crossroads between opportunity and caution. A recent conversation between Alice Heiman and Scott Gillum on the Sales Talk for CEOs podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs can’t afford to ignore.

Social Media 75

Social Media Media Revenue Top of Funnel 75

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. What Does this Mean for Marketers? billion in the next 10 years.

Data 130

Data Scale Lead Rank Marketing 130

Janek Performance Group

APRIL 23, 2024

While the majority of sales and business professionals endorse development and use of personal branding, there’s no real common agreement as to what exactly it is. While the majority of sales and business professionals endorse development and use of personal branding, there’s no real common agreement as to what exactly it is.

Social Media 62

Social Media Media ACT Follow-up 62

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Hubspot Sales

OCTOBER 12, 2022

If you're in sales, you know that finding prospects isn't easy. The key is to meet people where they are — and more often than not, they're on social media. The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips.

Social Selling 118

Social Selling Trends Social Media Data 118

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. What is a Sales Strategy? Sales strategies vary based on the customer segment, region , and team structure.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year.

Social Selling 92

Social Selling Channels Social Media ROI 92

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. Top 10 Social Selling Tools 1. Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

Nutshell

FEBRUARY 20, 2024

What if instead of going out and finding leads, you could get leads to come to you? That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. Keep reading to learn about what inbound marketing is, how it can benefit your business, and the steps to take to launch your inbound marketing strategy.

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

SocialSellinator

AUGUST 24, 2022

A social media marketing funnel is an essential process that you can use to optimize your marketing efforts. It allows you to trace the stages your leads go through as they transition from being unfamiliar with your brand to becoming a prospect and eventually converting into a devoted customer.

Paid Content 118

Paid Content Social Media Top of Funnel Funnel 118

BuzzBoard

MARCH 13, 2024

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. Always bear in mind; proficient research guides your outreach towards successful client engagement.

Small Business 52

Small Business Small Business Research Social Media 52

BuzzBoard

MARCH 8, 2024

Defining What Digital Marketing Strategies Are Creating effective digital marketing strategies involves developing a comprehensive plan tailored to promoting a product or service online. One of the most effective strategies suitable for small businesses is local SEO. The result?

Small Business 52

Small Business Small Business Strategy Social Media 52

Apptivo

FEBRUARY 24, 2023

Marketing lead generation – What is it and why do we use it? Proven tactics to use social media for lead generation 4. Lead generation through social media is essential for successful marketing 5. Marketing lead generation – What is it and why do we use it? Introduction 2.

Social Media 91

Social Media Lead Generation Media Leads 91

Allego

JANUARY 11, 2024

And that’s saying a lot, considering all the tech I’ve seen come to market over the years: the Web, computer games, digital music, cell phones, tablets (first generation iPad owner here), social media, and everything else we use today. For marketing strategy? As always, be cautious when using GPTs.

Ideal Customer Profile 71

Ideal Customer Profile Customer Social Media Negotiation 71

Hubspot Sales

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. Timing is everything in sales.

Social Media 104

Social Media Google Hiring How To 104

Sales Hacker

JANUARY 19, 2024

LinkedIn has exploded as a social channel. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. Often, the best hook is the last part of the what I write out – don’t underestimate starting with the conclusion. For example, if your ICP is executive level, consider writing for varying levels.

LinkedIn 93

LinkedIn Ideal Customer Profile Intent Signal Social Media 93

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Stuck trying to engage a prospect? Austin’s F1 track.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. It’s clear that properly utilized social media marketing can dramatically increase visibility and sales for any local business.

Social Media 52

Social Media Media Twitter Marketing 52

BuzzBoard

MARCH 22, 2024

Key Takeaways from the Post: Understand Your Prospect: Have a nuanced grasp of the audience mindset to solve a real problem they care about right now. Get More Context: Gain more powerful insights into your prospects, and uncover their underlying thoughts and needs through generative AI-powered tools.

Scale 101

Scale Ideal Customer Profile Sales Qualified Lead Lead Rank 101

Hubspot Sales

OCTOBER 14, 2020

Social media is used by businesses across all industries to reach their target audience members. For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. What is social selling?

Social Selling 136

Social Selling Training Social Media How To 136

Smooth Sale

APRIL 8, 2024

Photo by SNCR_Group Attract the Right Job Or Clientele: Maximize Your Trade Show Success And Business Growth Trade shows are vital to the business landscape, offering unparalleled opportunities for networking, learning, and showcasing innovations. Clearly outline what you hope to achieve by participating in the trade show.

Trade Show 88

Trade Show Maximizer Direct Mail Networking 88

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? What is social prospecting?

Social Media 92

Social Media Channels Media Prospecting 92

Smooth Sale

DECEMBER 1, 2023

Photo by LeeRosario via Pixabay Attract the Right Job Or Clientele: How To Entice Your Automotive Customers Online Today, customers looking for vehicles for purchase or hire will do so by researching online first. Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online.

Automotive 106

Automotive Paid Content Customer Advertising 106

BuzzBoard

JANUARY 31, 2024

In the digital marketing space, success lies in connecting with the right audience with personalized strategies. For salespeople focused on selling digital marketing products and services to small, local, and mid-sized businesses, building an effective SMB prospecting list is of central importance.

Ideal Customer Profile 52

Ideal Customer Profile Prospecting Social Media How To 52

BuzzBoard

JANUARY 23, 2024

To survive and thrive online, businesses require a thoughtful strategy that resonates with the target audience, drives engagement, and ultimately fuels business growth. From a marketer’s and seller’s point of view, what you can’t ignore is these enterprises often operate on limited budgets and resources. It’s quality personalization!

Paid Content 52

Paid Content Small Business Small Business Strategy 52

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. What is a sales funnel? Interest: The prospect is interested in learning more about your product.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

Lead411

APRIL 3, 2024

Companies across multiple industries are continuously looking for ways to use data to drive growth, enhance operations, and stay ahead of the competition. To attain these goals, many firms have resorted to the use of multiple data solutions, with Lead411 and ZoomInfo emerging as prominent options that compliment each other.

Data 52

Data B2B Buyer Intent Intent Data 52

Allego

APRIL 18, 2024

With its rapid adoption, everyone’s on the hunt to use this technology for a competitive edge. McKinsey & Company Sales leaders understand the value of AI; what they need now is to identify the right tools and understand how to apply them to boost sales performance. To help you, I dug deeper to see how sales teams can use AI.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62