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How to Incorporate Value-Based or ROI Selling for Business Growth

Sales and Marketing Management

Consider value-based or ROI selling. Value-Based or ROI Selling Explained. Part of their evolution includes doing most of the buying research on their own—meaning, by the time they get to a salesperson, they already have an understanding of what the product or service can do. The Need for Value-Based or ROI Selling.

ROI 177
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The Customer Journey and the ROI of Marketing

Sales and Marketing Management

Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. Barriers to measuring ROI. As consumer behavior and digital marketing technology evolve, it’s completely natural for B2B marketers to stumble over a few barriers when it comes to measuring ROI.

ROI 166
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AI-Powered Selling and the Social Graph

Sales 2.0

AI will help us use our “social graph” to find referrals without spending too much time on research. Up to this point, this kind of research has generally been too time-consuming for the average salesperson. The best tool today for this research is LinkedIn. LinkedIn can show us who knows who.

Referrals 195
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The Complex and Evolving Dynamics of SMB Software Buying Habits

BuzzBoard

The global software buying state is a dynamic amalgamation of subscription-based models, cloud-native applications, AI-driven solutions, enhanced user experiences, robust security measures, and a growing emphasis on sustainability. So where exactly SaaS companies are lacking visibility? And what are B2SMB buyers really looking for?

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Avoid these 5 mistakes when talking ROI with execs

Gong.io

Gong Labs’ previous research shows that it’s not a great idea to send executives cold emails with lofty ROI promises (see chart below for a sneak peek). How on earth can that be a bad idea, when all customers care about is ROI? Picture this: You’re a software sales rep and you gave a stellar demo to your customer’s CFO.

ROI 71
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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

B2B sellers are working on tight budgets, so they’re only signing deals with salespeople they trust to deliver ROI. Talk to any software vendor, and they can’t wait to show you their cool software. But buyers don’t actually buy software. In groundbreaking research by Steve W. B2B buyers don’t want to see your demo.

B2B 177