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AUGUST 6, 2012

Sales reps are searching as many as 15 different data sources for information on customers and prospects. These were some of the big findings by the report titled, CSO Insights 2012 Impact of Data Access on Sales performance Report: Why Big Data Should Be a Big Deal for Sales , sponsored by Lattice Engines.

Data 197

Data CRM Survey Study 197

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FEBRUARY 7, 2013

If you have not converted your sales and marketing activities into the cloud, that should be one of the priorities for this year. An example is the CRM holdouts – smaller mid-market companies who have not put their valuable data into one repository where the most amazing reports and data can be gleaned from. Resistance to the Cloud.

CRM 238

CRM Outbound Tools Study 238

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AUGUST 14, 2012

When it comes to integrating online and social activities into their marketing and sales strategies it seems like there are two camps – those that “get it” and those who will wait till there is more “proof” that social selling actually works. Are you utilizing these basic ideas with your sales and marketing teams?

Social Media 233

Social Media B2B Strategy Media 233

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FEBRUARY 21, 2014

The mobile trends in our lives along with social selling abilities have changed the expectations for how we market and how we sell, according to Studer. Buyers are often fuzzy about where they looked and even who all they contacted via the web, so it is hard to piece together where you went wrong to have not become a finalist in their search.

Lead Rank 231

Lead Rank Lead Scoring Microsoft Twitter 231

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NOVEMBER 20, 2013

My suggestion is to try out some very simple, low-risk ideas that can be early steps toward incorporating more social into your marketing and sales. Type in a competitor’s name in Twitter search and see what you get. Do You Know Who is Opening Your E-mail Sales Messages? The Big Eight for Social Sellers on LinkedIn. .

Lead Rank 228

Lead Rank Lead Scoring Social Selling Twitter 228

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JUNE 26, 2012

No longer can it be ignored that buyers are searching online for solutions long before they find out who you are. PROSPECT: Mine information like trigger events in your market niche, and then use this knowledge in talking with your prospective customers. As in real life, you need to go where your customers are.

B2B 183

B2B Lead Rank Lead Scoring Hiring 183

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APRIL 27, 2012

In an inbound marketing world, is there still need to call people? Next, do a LinkedIn search and see if you are connected to this prospect or someone at their company. Example: A marketing executive prospect works for an electric utility. 2) LinkedIn or other warm connection. 4) Use of the telephone. Why do we get through?

Prospecting 212

Prospecting Lead Rank Lead Scoring Cold Calling 212

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APRIL 27, 2012

In an inbound marketing world, is there still need to call people? Next, do a LinkedIn search and see if you are connected to this prospect or someone at their company. Example: A marketing executive prospect works for an electric utility. 2) LinkedIn or other warm connection. 4) Use of the telephone. Why do we get through?

Prospecting 212

Prospecting Lead Rank Lead Scoring Cold Calling 212

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FEBRUARY 22, 2012

Ardath Albee of Marketing Interactions has written a four-part series called, Capitalize on the Content Marketing Continuum where she talks about the BEF and the very fluid content marketing continuum. Work to gain clarity on creating a formal process once marketing has sent potential leads to sales. link] Ardath.

Top of Funnel 284

Top of Funnel Lead Rank Lead Scoring Lead Nurturing 284

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JANUARY 17, 2012

We received numerous questions about offering more specifics and detail on what you need tools for, so using the same bullets as last time, we expand: Tools to help find or attract prospects – Inbound marketing tools work to help you attract those searching the web for your offerings and then help you convert them to prospect status.

Lead Rank 171

Lead Rank Lead Scoring Pipeline Top of Funnel 171

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OCTOBER 24, 2013

Do a search for their name on your favorite search engine. For the study done to create the infographic, 385 LinkedIn profiles were randomly selected through a search for sales account executives. The random search determined that there are still professional sales reps who do not have a photo on their LinkedIn profile.

LinkedIn 216

LinkedIn Ideal Customer Profile Trade Show Survey 216

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JULY 12, 2012

When it comes to sales leaders, marketers, and customer service leaders, the info metrics shared say: 81% plan to increase their use of CRM. It’s a Buyer’s Market. This is an example of un-segmented marketing. Do you understand that just a few tweaks in your web presence could mean more business today? Sometimes deals are lost.

CRM 196

CRM Social Media Segment Engineering 196

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FEBRUARY 29, 2012

We will let you choose whether you invest in a full-blown system which has features to incorporate your full marketing strategy, including web lead capture – or you start by enhancing your email system with social information and notifications. Search Score More Sales. This is a good use of your time to invest in developing.

CRM 174

CRM Top of Funnel Lead Rank Lead Scoring 174

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JANUARY 3, 2012

The phrase “nurture marketing” came from this idea. If you are still doing any of these things, you need to stop these primitive marketing practices right away! Previous post: Watch These Sales & Marketing Thinkers in 2012 – Best of 2011. Search Score More Sales. “1 Minute Sales Tips” Follow Us.

Lead Rank 182

Lead Rank Lead Scoring Top of Funnel Pipeline 182

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NOVEMBER 3, 2010

Tip: Use YouTube to search for video explanations on how to do just about anything - its one of the fastest growing search engines ]. I think my biggest rock of all is finishing up the prep I need done so that my coach & I can actually implement the marketing campaign we're supposed to be co-creating! with a plan.

Lead Rank 125

Lead Rank Lead Scoring Top of Funnel B2B 125

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DECEMBER 22, 2011

Others have them because of a specific challenge they are facing: Our Company Has Lost Market Share – A competitor (or competitors) is/are swallowing up our clients (in this scenario competitors are known and it is a fairly clear situation). Sales people and marketers are human. Search Score More Sales. Recognition.

Lead Rank 155

Lead Rank Lead Scoring Sales Process B2B 155

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FEBRUARY 16, 2012

For many years they were cost-prohibitive for small and mid-market companies. Whether you are with a Fortune 500 company or a mid-market business, you won’t suddenly have transactional virtual business replacing multiple, trust-building phone or in-person conversations. Search Score More Sales. Recognition. Associated With. .

Lead Rank 179

Lead Rank Lead Scoring B2B Tools 179

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DECEMBER 16, 2011

This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies to competitive positioning tactics” – source: Destination CRM . So what is next for CRM?

Lead Rank 172

Lead Rank Lead Scoring CRM Top of Funnel 172

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FEBRUARY 8, 2012

You will actually save time (I know some people still dispute this) and will be able to make touches to your customer base and prospective customers much easier when your information is tagged and you have a marketing system connected in with this data. Search Score More Sales. “1 Minute Sales Tips” Follow Us. Recognition.

Lead Rank 148

Lead Rank Lead Scoring Follow-up CRM 148