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Are You Social Enough? May Referral Selling Insights

No More Cold Calling

That Ellen DeGeneres quote is my opening line in the recent SAP Podcast on the “ 5 Do’s and Don’t Do’s of Social Selling ,” hosted by Bonnie D. They play by each social network’s etiquette rules. They know what customers want to see, and how and when they want to see it, and they know their own social media goals.

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Book notes: SPEAR Selling

Sales 2.0

I must admit to being a bit partial to the sales approaches laid out in Jamie Shanks’s book SPEAR Selling. Many of my thoughts on how to sell to major accounts show up on the pages of this book. In my opinion, there are some important insights in SPEAR Selling about how to select target accounts. Account Selection.

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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

Referrals help you stand out in a sea of B2B sellers. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, B2B salespeople are still struggling to win and retain customers. Why Does a Referral Program Ensure Trust? One IT provider from another?

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The Importance of Preparation in Selling

Janek Performance Group

These deficiencies can hinder selling or drive buyers away. Here, then, are some keys to preparation in selling, including understanding the prospect or client’s industry, account, and people: Industry Prep Central to preparation is knowing their industry. It’s not enough to know a company makes widgets. Things change.

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How to Ask for Referrals: A Comprehensive Guide

No More Cold Calling

This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years. But referral selling is easier said than done.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So this week’s breakdown on ELG has been a longtime coming.

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How to Build Trust and Generate Leads with a Referral Program

No More Cold Calling

Everyone complained that they didn’t have enough leads, or at least not enough qualified leads. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs still aren’t making quota. Why a Referral Program Ensures Trust.

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