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Strategic Salesperson vs. Tactical Salesperson

The Sales Hunter

Too many salespeople are what I refer to as tactical salespeople. Opportunity, however, lies in being a strategic salesperson. A tactical salesperson is focused on the features of what it is they sell. The strategic salesperson is focused around the outcomes the customer is looking for.

Margin 249
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Product Portfolio Management & the Strategic Ripple Effect 8 of 10 – The One Thing That Simplifies Sales Enablement Most

Product Management University

Sales enablement encompasses a lot, but there’s one thing that still matters more than anything else when you’re a salesperson in the throes of the sales process. With a portfolio approach to product management, sales enablement becomes simpler because there’s only one value story to tell, the strategic portfolio story.

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Mass Marketing vs. Made-to-Order: Comparing Cookie-Cutter & Customized Digital Marketing for Small Businesses

BuzzBoard

An Introductory Comparison: Cookie-Cutter vs. Customized Digital Marketing When it comes to digital marketing strategies, one of the perpetual debates centers on the value of cookie-cutter versus customized campaigns. When comparing generic vs. customized digital marketing, the element of customization clearly triumphs.

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Selling to the c-suite – best practices for gaining access and what to do next

Sales Training Connection

Three other reasons that will likely increase a senior executive granting access to a salesperson are: A referral from outside the company from a respected colleague of the senior executive. Being from a company that is a strategic partner of the executive’s company. They look at the big picture vs. individual snapshots.

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Navigating the AI Revolution in Sales

Janek Performance Group

Similarly, by over-relying on ChatGPT for all customer interactions, the salesperson neglects genuine human engagement and personalization, potentially leading to a decline in trust and rapport with prospects. Unfortunately, this tactic often yields the opposite of the intended effect, leaving recipients disconnected rather than engaged.

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Overcoming Your Fear of Sharing Insights

Anthony Iannarino

After the concept of Level 4 Value Creation (strategic value), the chapter on Capturing Mindshare is responsible for the second most responses over email and social channels. The salespeople who send me these emails have used their insights to provide a strategic view of the client’s business as it pertains to what they sell.

Trends 106
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The Sales Prospecting Strategy Guide

Zoominfo

For exceptional results from sales prospecting, business development professionals must strategically attack their total addressable market with intrinsic understanding of the companies they are trying to engage. … Spray and pray tactics won’t resonate with even the most qualified prospects. How do you build a sales prospect list?