Remove who-owns-leads-sales-or-marketing
article thumbnail

Who Owns Leads? Sales or Marketing

The Sales Hunter

It’s time we challenge conventional thinking with regard to who owns the lead generation process. In the last several years, a lot has been written about how Sales and Marketing need to come together if we ever expect to resolve the issue of generating leads.

Leads 135
article thumbnail

Dear Vice President of Prospecting

The Pipeline

There is always a lot of talk about Sales and Marketing , alignment, misalignment an more. What is missing is the bit is what or who can align the two. Given that one attracts, and the other converts opportunities to sales, who is responsible for converting leads to opportunities. Who Is Accountable For It?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. They complain they don’t have enough leads, or at least not enough qualified leads. Have We Met?

Lead Gen 397
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

article thumbnail

Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

Therefore, the majority of salespeople do not make their quota and this is a key reason why there is so much turnover in sales jobs. The solution to finding great leads and turning them into great customers is having a focused plan and being disciplined in making it happen. Turn a lead into a prospect. Have the right mindset.

article thumbnail

Referral Selling Insights: Q1 Roundup

No More Cold Calling

They knew they had to improve (not negotiable) and recognized referrals were their ticket to qualified leads, a robust pipeline, and a faster path to revenue. Get over your sales slump with referral selling insights in my 2021 blog posts: The Phrase of the Year Is Seller Access. Why the sudden interest in referral sales?

Referrals 371
article thumbnail

Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

One marketing platform or sales enablement app? Stand Out to Meet Quota None of this would matter if sales reps were meeting or exceeding quota, if their pipelines were qualified and their projections accurate, and if they had only committed and loyal clients. But that’s not happening in most sales organizations.

B2B 177
article thumbnail

7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.