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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

Reading Gap Selling is a start to changing the way we sell, but the truth is, it is a sophisticated and inherently difficult sales approach. How is that a book on execution has become my favorite sales book? So what makes execution a sales book? How are you going to accelerate sales by 25% year over year for 5 years?

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Sales Tips: Stop Spouting Features Buyers Don't Need

Customer Centric Selling

Sales Tips: Stop Spouting Features Your Buyers Don't Need. The most significant mistake I made when starting my Sales career was to believe my job was educating buyers about offerings. One of the biggest challenges was determining which features were relevant to buyers I was calling on.

Buyer 40
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Sales Training Article about Ignoring Evolution

Customer Centric Selling

Sales Training Article: Ignoring Evolution. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. As someone who has worked in or with sales organizations throughout my career, it''s been painful to watch the snail''s pace at which vendors have adapted to changing buying behaviors.

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IIWII Sales Training Article Series Cont'd: An Underleveraged Asset

Customer Centric Selling

Sales Training Article: An Underleveraged Asset By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company This article is a continuation from last week's article , as part of the IIWII ("It Is What It Is") series. This skepticism seems to be in buyers’ DNA, but in fact is environmental.

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Sales Thoughts: Imitation Is the Greatest Form of Flattery

Customer Centric Selling

Sales Thoughts: Imitation Is the Greatest Form of Flattery. By Frank Visgatis, President & Chief Operating Officer, CustomerCentric Selling® - The Sales Training Company. Here are just a couple of examples: Tweet #1: @danielpink “Focus on buyers’ business outcomes”. Your job is to help the buyer buy.”.

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Sales Tips: How to Apply Common Sense in Sales

Customer Centric Selling

Sales Tips: How to Apply Common Sense to Sales. When creating CustomerCentric Selling®, we created a list of thirteen (13) core concepts that serve as cornerstones to our sales process. My preference is to say that we’ve tried to apply common sense to Sales. Need some help to increase sales?

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Sales Tips: No Goal, No Prospect

Customer Centric Selling

Sales Tips: No Goal? By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. When launching CustomerCentric Selling® in 2002 the first core concept of our process was: No goal means no prospect. No Prospect. LAST CHANCE: Public workshop in Boston is NEXT WEEK!