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How Oracle Thrived in the 2008 Recession, Even with Missed Revenue Opportunities

SBI Growth

The year is 2007. The real estate market is flush. Stocks are booming. Getting a loan has never been easier. Companies are investing in themselves, growing their businesses, and increasing shareholder value. Now fast forward to 2008. The real estate bubble.

Oracle 215
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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. However, another one is that in 2007 IT spending was hotter than it’s ever been. However, another one is that in 2007 IT spending was hotter than it’s ever been.

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The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You

DiscoverOrg Sales

It’s marketing versus sales competency. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. One of their ‘Marketing’ titles was ‘Cinematographer/Lighting Director.’. Then the finger-pointing starts. It’s the campaign. It’s the product. That’s scary.

Data 181
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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID. A pivot to remote selling. In the wake of COVID-19, 96% of B2B companies have shifted their sales model either partially or fully to remote selling.

Trends 156
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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? Don’t: Waste your time calling unfit, or barely fit leads — find out exactly who’s in your market. Back in 2007, it took 3-4 cold call attempts to reach a prospect. Lead responds].

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The First-Mover Advantage, Explained

Hubspot Sales

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

Loyalty 106
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Cold Email, Warm Leads: Where Does Good Data Come From?

DiscoverOrg Sales

We’ve seen lists with a 40% bounce rate ( yes, really ), and many others around 15% … but few people in sales and marketing rely on lists alone. Data integrity: Our Research Operations team at DiscoverOrg is responsible for monitoring the health of the email addresses in our database. We’ve bought lead lists and tested them.

Data 254