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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. The company is well-versed in the world of content marketing.

Examples 130
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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. But, just as Google’s ranking algorithm is ever-changing, so is SEO. This has led many marketers to question whether or not SEO is dead. Google has attacked this trick head-on with the launch of the Panda algorithm.

Lead Rank 189
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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. That’s still true, but cold calling has evolved as sales channels have evolved. Marketers think that by blasting all conference attendees with emails, they’ll get some B2B leads.

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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. That’s still true, but cold calling has evolved as sales channels have evolved. Marketers think that by blasting all conference attendees with emails, they’ll get some B2B leads.

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Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. I asked Amy to tell me how she utilized indirect sales channels to support Marketo’s sales growth. Spotify Stitcher Google Play. Website: www.kyndi.com.

Marketo 49
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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.