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Sales Talk for CEOs: The Importance of Understanding Sales with Steve Benson (S1:EP7)

Alice Heiman

Watch the podcast below or on our YouTube channel. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise’s Top Sales Executive globally in 2009. Highlights of this Episode: [3:06] Being a business owner with a sales background. [6:59]

Hiring 151
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Sales Talk for CEOs: Level Up Sales at Your Company with Expert Steve Benson (S2:E12)

Alice Heiman

Watch the podcast below or on our YouTube channel. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise’s Top Sales Executive globally in 2009. These are three roles that every CEO should look at improving in their company in order to level up sales.

Hiring 75
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels. The solution?

Examples 208
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Instead, their team recycled topics they’re already familiar with and distributed them in a different format, using different channels. It’s definitely creative, but they didn’t do the impossible.

Examples 130
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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Google has attacked this trick head-on with the launch of the Panda algorithm. Google recognizes poorly written or duplicated content and penalizes accordingly. Our advice?

Lead Rank 189
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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. That’s still true, but cold calling has evolved as sales channels have evolved. You’re actually going to have to turn off your phone and discover all that is human around.

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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. That’s still true, but cold calling has evolved as sales channels have evolved. You’re actually going to have to turn off your phone and discover all that is human around us.”