The Pipeline

MAY 6, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. all designed to attract interested buyers. American Express Company at Goldman Sachs US Financial Services Conference December 07, 2010 10:30 a.m.

Pipeline 256

Pipeline Hoovers Customer Hiring 256

The ROI Guy

FEBRUARY 22, 2013

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. As buyers have become more risk averse and frugal, Finance is now large and in charge of decision-making.

Buyer Persona 91

Buyer Persona Buyer Lead Rank Lead Scoring 91

The Pipeline

AUGUST 8, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. But in ways that sabotage the sale but scaring and/or alienating the buyer. And by-the-way, the buyer is hip to the whole thing. August 2011.

ACT 244

ACT Pipeline Top of Funnel Hiring 244

The Pipeline

FEBRUARY 8, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Often the only differentiation available is how YOU sell; and even then the differentiation is only that which the buyer perceives. August 2011.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

The Pipeline

JUNE 15, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Status Quo has been a central theme and concept in B2B sales since it has evolved as a craft. B2B Lead Generation Blog. August 2011. April 2011.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Hiring 241

The Pipeline

OCTOBER 26, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. B2B Lead Generation Blog. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009. September 2009.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

The Pipeline

APRIL 25, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Motivate buyers using the solution not an event. link] #B2B #TriggerEvent. link] #B2B #TriggerEvent. August 2011. April 2011. March 2011.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

The Pipeline

JULY 19, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Technology no doubt brings levels of efficiency that will make selling different and impact the interaction between sellers and buyers. August 2011.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

The Pipeline

FEBRUARY 20, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. This why, the next step is the objective of any interaction with a buyer. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218

The Pipeline

FEBRUARY 6, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Questions create interesting experiences for people, and don’t forget, buyers are people. B2B Lead Generation Blog. August 2011. April 2011.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Hubspot Sales

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. I know that shift can feel daunting.

Hubspot 84

Hubspot B2C Consumer B2B 84

The Pipeline

DECEMBER 12, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Lets start with the definition: Buyers will see value in those things that eliminate barriers and gaps between where they are now, and their objectives.

Pipeline 225

Pipeline Hiring Lead Rank Lead Scoring 225

The Pipeline

APRIL 15, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The key is that buyers don’t care which side is communicating with them, they care about what’s in it for them as they work toward solving business problems.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

The Pipeline

AUGUST 16, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. That is how most people see an initial negative response from a buyer, as rejection, rather than correction. August 2011. April 2011. March 2011.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

The Pipeline

MAY 4, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. This all presents a number of opportunities to leverage e-mail and the culture that goes with it, to engage with potential buyers. August 2011. April 2011.

Pipeline 216

Pipeline Prospecting Twitter Cold Calling 216

The Pipeline

JULY 25, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Long drive, I started thinking further as to how many B2B sales people and sales organization also make it unnecessarily difficult to buy from them.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

The Pipeline

JANUARY 27, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Absent that you are condemned to sell by adjusting your price, usually downwards, until it is low enough for the buyer to rationalize the relevant value.

Pipeline 236

Pipeline Negotiation Lead Rank Lead Scoring 236

The Pipeline

SEPTEMBER 9, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. I am not saying there is no value, what I am saying is that vast majority of B2B buyers and sellers are not as connected or plugged in as the bleeding edge folks.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

The Pipeline

NOVEMBER 11, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. ” But there are also things that we sales people do and say that erode the buyers confidence and perception of us. B2B Lead Generation Blog.

Pipeline 258

Pipeline Cold Calling Top of Funnel Compensation 258

The Pipeline

OCTOBER 10, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. No bad, even better when the buyer accepts the next step and the process moves forward towards agreement. B2B Lead Generation Blog. August 2011.

Pipeline 230

Pipeline Hiring Top of Funnel Cold Calling 230

The Pipeline

JULY 18, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. For example, if I can get a buyer to see that my training will bring in an extra three sales a year, and he tells me that each nets $1,200, that’s $3,600.

Pipeline 271

Pipeline Lead Rank Lead Scoring Top of Funnel 271

The Pipeline

FEBRUARY 15, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. B2B Lead Generation Blog. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009. September 2009.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

The Pipeline

JANUARY 16, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. As long as the buyer thinks that they are different and unique, they will be stuck in that mode and rarely move to buying. August 2011. April 2011.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

The Pipeline

NOVEMBER 10, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The message from blogs, webinars, tradeshows is clear: The buyer has changed and so must your prospecting strategies. B2B Lead Generation Blog.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

The Pipeline

MAY 27, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. 10 Fail-proof Tasks to Help Turn Your Prospects into Buyers. Let’s take a look at 10 fail-proof tasks to help turn prospects into buyers: Before the Call.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

The Pipeline

JANUARY 28, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. B2B Lead Generation Blog. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009. September 2009.

Pipeline 215

Pipeline Social Media Cold Calling Hiring 215

The Pipeline

FEBRUARY 29, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Focus on the buyer’s objectives, and “demo” how you can address them positively. B2B Lead Generation Blog. August 2011.

Pipeline 212

Pipeline Hiring Cold Calling Webinar Metrics 212

The Sales Hunter

NOVEMBER 26, 2011

Purchasing Departments and Buyers. Yes, there are some companies where the holidays are the busiest time of the year and prospecting is not an option, but for most B2B companies, the holidays represent a slowdown in business. December 2010. November 2010. October 2010. September 2010. August 2010.

Motivation 217

Motivation Prospecting Ideal Customer Profile Hiring 217

The Pipeline

OCTOBER 5, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. link] #B2B #Sales #coldcalling #planning #proactive #proactivity #prospecting. by @Renbor [link] #sales #b2b. August 2011. April 2011. March 2011.

Cold Calling 201

Cold Calling Pipeline Twitter Call-back 201

The Pipeline

MARCH 28, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Senior Personitis, an illness that plagues sales organizations [link] #B2B #Sales #EDGE. B2B Lead Generation Blog. August 2011. April 2011.

Pipeline 220

Pipeline Twitter Hiring Territories 220

The Pipeline

JANUARY 6, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The challenge is ensuring that the actions you take have the desired outcome for you and your buyer. B2B Lead Generation Blog. August 2011.

Pipeline 215

Pipeline Hiring Top of Funnel Cold Calling 215

The Pipeline

AUGUST 22, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Yes the opening statement needs to be compelling, but compelling to each buyer not you or others in your company. B2B Lead Generation Blog.

Pipeline 255

Pipeline Cold Calling Hiring Sales Qualified Lead 255

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. With less money to spend on proposed projects, spendthrift executives have grown skeptical of B2B solution provider pitches and claims.

Buyer 40

Buyer Marketing Survey Comparison 40

The Sales Hunter

JANUARY 25, 2012

Purchasing Departments and Buyers. Today’s customer, whether it be B2B or B2C, are not locked into doing anything they don’t want to. December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010.

Inside Sales 168

Inside Sales Motivation Hiring Ideal Customer Profile 168

The Pipeline

AUGUST 26, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. I’m Bill the Buyer. B2B Lead Generation Blog. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009.

Pipeline 227

Pipeline Top of Funnel Hiring Webinar Metrics 227

SBI Growth

AUGUST 23, 2013

The problem with a regular sales process is that it is misaligned with the buyer. Today’s informed buyer is through 57% of the buyer’s journey before reaching out to your team. The buyer does not think this way. You end up frustrating the buyer. The buyer is further down the process and has evolved.

Top of Funnel 276

Top of Funnel Competition Buyer Sales Methodology 276