The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MARCH 1, 2016

This past year reported by 71% of respondents. Many organizations are relying more and more on channel partners and inside sales to drive growth. And if it was hard to get your direct sales reps to become more value-focused, imagine how hard it will be to enable channel and inside sales to evolve from product to value.

ROI 53

ROI Decision Maker Proposal Forecasting 53

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

JULY 9, 2013

IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago (growing from 5 to 7 decision makers per purchase). So how well do your sales professionals and channel partners engage with value? Click here to learn more.

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

HeavyHitter Sales

NOVEMBER 24, 2008

Best New Sales Book of 2011. December 2011. November 2011. October 2011. September 2011. August 2011.    For example, Toyota distributes thousands of unique messages and memorandums to its worldwide dealer distribution channel on a daily basis. Closing Techniques Using Sales Linguistics.

Penetration 60

Penetration Ideal Customer Profile Real Estate Distribution 60

The ROI Guy

JANUARY 8, 2013

IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago. Developing and deploying the right interactive Value Marketing Tools is the key, to provide Prospects the personalized, relevant and provocative answers to these key questions.

Proposal 71

Proposal Decision Maker ROI Lead Rank 71

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011).

Sales Enablement 45

Sales Enablement Report Tools ROI 45

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The good news is that most analysts are predicting 4-5% growth for 2011. So will this budget season prove to be scarier than most?

Competition 40

Competition Software Software Networking 40

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Bigtincan

DECEMBER 8, 2021

Companies like AT&T, Thermo Fisher, Merck, ANZ Bank, Nike, Guess, Prudential, and Starwood Hotels have been Bigtincan’s clients since its inception in 2011. They require you to adapt to their new system completely — specifically, all employees need to store all content inside their tool. #2: Tabs contain one or more channels.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59

Connext Digital

AUGUST 29, 2019

Here are some statistics to show you how personalizing your brand’s marketing methods can lead to optimal results: Email – 82% of marketers have reported an increase in open rates through email personalization. Making use of metrics and utilizing web analytics tools will help you understand the interests and behaviors of your consumers. .

Data 58

Data Company Strategy Buyer Persona 58

Connext Digital

AUGUST 29, 2019

Here are some statistics to show you how personalizing your brand’s marketing methods can lead to optimal results: Email – 82% of marketers have reported an increase in open rates through email personalization. Making use of metrics and utilizing web analytics tools will help you understand the interests and behaviors of your consumers. .

Data 56

Data Company Strategy Buyer Persona 56

OnePageCRM

MAY 25, 2017

We help SaaS companies like yours increase their top of the funnel pipeline by 4x while also simplifying the prospecting process/tools so that reps get more done. Use tools like Rapportive, Clearbit and FullContact. Scale this across whatever channels your customers use – Linkedin, Facebook groups, Industry forums, Angellist.

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

Highspot

SEPTEMBER 30, 2020

How it works: With this methodology, salespeople should focus on connecting buyers with relevant content and continually engaging them via a number of channels, such as social media or in-person events. What it is: In 2011, Matthew Dixon and Brent Adamson published “The Challenger Sale: How to Take Control of the Customer Conversation.”

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

The Sales Association

MAY 22, 2011

Sunday, May 22, 2011. Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? Once these are in place, telemarketing is the obvious channel for ongoing correspondence.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

SBI

NOVEMBER 7, 2019

With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. Wootton will join Seismic’s senior leadership team and continue to lead the Percolate team, reporting directly into Seismic CEO Doug Winter. Blog Article.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49