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How SMS Can Elevate Your Marketing Programs

Sales and Marketing Management

And, while down from its peak in 2011, over 1.5 Get the message out: Studies report that users are 35 times more likely to open and read an SMS message than an email. An interactive channel: While email reply rates remain low, users are happy to interact with a brand via SMS. Let’s dig in. How Does SMS Work?

Marketing 177
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10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

For incentive programs in which travel is the key award, smaller firms generally report a higher reliance on individual travel, while larger firms split rewards more equally across individual and group travel. This is particularly evident in channel programs. firms spend over $14B annually on incentive travel. 

Travel 205
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78 Customer Engagement Statistics

Zoominfo

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Customer 196
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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

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Alinean Adds Six New B2B Customers During the First Quarter 2011

The ROI Guy

Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

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7 Ways Video Improves Channel Partner Training

BrainShark

Claire Schooley’s July 2011 Forrester report “Informal Learning Garners Acceptance As A Legitimate Learning Approach” states that traditional training met

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The 5 Top Media for Cold Prospecting

Pointclear

But what are the most effective outbound marketing channels for kicking off a business relationship? These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota.

Media 233