Score More Sales
JANUARY 11, 2013
Griffin / OTUS Analytics. The outlook for small-and -medium-sized (SMB) businesses includes a lot of looking toward cloud computing and improved analytics, according to Ed Abrams, IBM’s VP Marketing and Strategy for SMBs. According to Ed Abrams, start with simple, analytics dashboards. courtesy of M.
Score More Sales
MAY 23, 2012
For mid-market companies, Kline says that businesses can now use analytics much more effectively, citing the term “glocal” as an example: Glocal: a combination of a global strategy instituted locally for a particular geographic area. How to deal with all the many channels of communication and distribution. There is no more mass marketing.
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Score More Sales
MAY 2, 2012
There is also a great mix of the creative and analytical. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012? and one of “20 Women to Watch in Sales Lead Management”. Share Sales Funnels and Sales Contests originally appeared on Score More Sales on May 2, 2012.
Score More Sales
MAY 2, 2012
There is also a great mix of the creative and analytical. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012? and one of “20 Women to Watch in Sales Lead Management”. Share Sales Funnels and Sales Contests originally appeared on Score More Sales on May 2, 2012.
Score More Sales
DECEMBER 21, 2012
2) Drive capture and use of customer insights – focus on the right analytics for answers. The study showed four areas to improve customer experience: 1) Align the organization around the customer life cycle. 3) Deliver visible value at every touch point. 4) Align customer experience and technology initiatives.
Score More Sales
MAY 28, 2013
I liked hearing about how Dannon – the yogurt folks, are using big data and predictive analytics to own the yogurt market. . Marketing Study Update. I’ll be posting more about the top findings of IBM’s annual Chief Marketing Officer survey.
Pointclear
APRIL 17, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal. Sean Callahan.
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