2012 Analytics Lead Management Tools 
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JANUARY 11, 2013
Griffin / OTUS Analytics. The outlook for small-and -medium-sized (SMB) businesses includes a lot of looking toward cloud computing and improved analytics, according to Ed Abrams, IBM’s VP Marketing and Strategy for SMBs. So many new cloud-based tools have not only come to market, but many are tried-and-true now.
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MAY 23, 2012
For mid-market companies, Kline says that businesses can now use analytics much more effectively, citing the term “glocal” as an example: Glocal: a combination of a global strategy instituted locally for a particular geographic area. How to deal with all the many channels of communication and distribution. There is no more mass marketing.
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MAY 28, 2013
For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. I liked hearing about how Dannon – the yogurt folks, are using big data and predictive analytics to own the yogurt market. . Marketing Study Update.
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DECEMBER 21, 2012
2) Drive capture and use of customer insights – focus on the right analytics for answers. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. IT needs to be a partner in this.
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MARCH 29, 2013
Take business analytics, for example. With the complications of mobile devices and employees bringing in their own tools, the simple connectivity of the past has been replaced by thoughtful, end-to-end solutions to help workers be productive through the cloud and wherever they are located.
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SEPTEMBER 6, 2012
In fact IBM has described transforming the role of the Chief Marketing Officer (CMO) and much attention is being spent here at the Summit on ways to invigorate marketing teams with new tools to assist in moving the science and art of marketing forward. You can read about IBM’s recent CMO study written about this year.
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SEPTEMBER 13, 2012
Marketers can replace best guesses with factual information (analytics) courtesy of data their technology team will be offering up dissected and interpreted thanks to new tools being used now. You can’t attend a conference like this and not walk away with such big ideas in revolutionizing customer service and support.
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