Remove 2012 Remove Channels Remove Tools Remove Trends
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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013. These trends changing the face of marketing once again: 1. There has been a proliferation of tools and channels.

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Social Selling - The New Door Opener

SBI Growth

A lot was written in 2012 regarding the change in buyer behavior. I know their trends and tendencies.” How do you combat this new trend? Building a strong digital presence is key to Social Selling and is a consistently growing trend. Use the LinkedIn Grading Tool to find out. With that change came concern.

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

Not only will this keep you informed, but you’ll also be able to address concerns, recommend products, and even develop content around current trends. Remember, both customers and prospects are following your social channels – don’t miss an opportunity to convert. For best results, set separate goals and strategies for each channel.

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What Does ZoomInfo’s Acquisition of Datanyze Signal to the Sales Industry?

Sales Hacker

Both have ranked very highly in recent years as top tools for startup sales tech stacks, as shown by Bowery Capital’s most recent Annual Sales Stack Report here. In more recent years though, innovative teams have used Datanyze, founded in 2012, as an intelligence layer on top of basic contact information.

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How B2B Buyers Search for Tech Solutions

Tenfold

This share spans across a variety of channels. It can be hard to sway them otherwise – unless you can overcome the three main hurdles in B2B marketing and sales: ineffective digital integration, unfocused content and an unoptimized mix of online channels. The Multiple-Channel B2B Buyer. Know the Modern B2B Buyer.

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Google+ Hangouts – What Do They Do?

Fill the Funnel

While Google recently announced that there are over 400 million Google+ users , it is still one of the least understood web tools on the planet. For group meetings up to 10 people, you have available and powerful tools like screen sharing and Google Docs. Your hangout video is shared publicly on Google+ and on your YouTube channel.

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PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps

Pointclear

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. And I’m not saying that these tools replace good selling, but they certainly augment it. She says the use of sales intelligence tools is good examples of technology that is critical to sales success today. That can be through any number of channels.

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