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Countdown to 2015: Top 5 Smart Selling Tools posts of 2014

SBI

They’ll all be participating in this year’s Dreamforce 2014 event at the Moscone Center in San Francisco. 2014’s Not Over, But These #TopMarketingTools Have Already Won. Perhaps you want tools that deliver rich content that lets you convert more prospects into leads and leads into opportunities.

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How Dynamic, Digital Listening Can Boost Sales Timing

Sales and Marketing Management

Issue Date: 2014-12-15. Teaser: Advanced, real-time analytics can reveal a prospect’s engagement not only with email but also with any sales content – down to a very granular level. Author: Micheline Nijmeh. read more'

Analytics 306
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Top 10 Best Practices from a Fortune 500 CMO

SBI Growth

This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014.

Lead Rank 325
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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

By the end of 2014, 60% of CMOs will have formal recruiting process for people with data skills. Only 20% of marketers will receive formal training on analytics and customer data management. Success of content should be measured by how well it pulls prospects through the buying process.

B2B 325
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Why Your Sales Ops Plan for Next Year May Already Be Obsolete

SBI Growth

Most companies are in the heart of their planning process for 2014. Today’s post provides recommendations for revising your approach for 2014. Planning for new analytics software, Business Intelligence platform or new/upgraded CRM? Are your territories designed to maximize time with customers and prospects?

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The One Thing You Cannot Skip When Hiring an ‘A’ Player

SBI Growth

Planning for 2014 is in full swing. Start recruiting now so we can start of 2014 with a full team.” It must contain a minimum of 5 sections: Background of a typical prospect or company your organization calls on regularly. Prospect/Customer Facts. You must include who they currently know at the prospect/customer.

Hiring 288
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How to Fix Your Lead Problem

SBI Growth

The role is centered specifically around new prospects. What type of prospects are being attracted? 3: Analytics – this is the evolution of performance. Content marketing will get you to you 2014 revenue contribution goal. What is a Content Marketing Manager? There a few steps to this role. Are they quality?

Leads 288