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Great, Previously Unread Sales Research Uncovered

Understanding the Sales Force

Today I'm bringing you some insightful information that was not widely read when it was published back in 2014. Tony Cole, CEO of Anthony Cole Training and one of OMG's great partners, forwarded me an article that appeared in the October 2014 issue of the Journal of Marketing Research.

Research 159
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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Sign up for SBI''s free onsite research session here. Steve asked us to stress test his 2014 sales plan. Steve told us he was going to build 3 elements into his plan for 2014. Sales training. Complete the Strategy Blueprint Tool for 2014. Your Sales Strategy.

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When the Training Wheels Come Off

SBI Growth

Our research shows that Julie is not alone. Training dollars are being misallocated. By signing up for our 7th annual Research Tour your team can learn why. Her sales manager knew her potential and sent her to a weeklong sales training. The Need-Payoff that she had been trained on was thrown out the window.

Training 293
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5 Takeaways from a Sales Management Training

SBI Growth

I spent last week at a Sales Management training event with a client. Talent development is a key differentiator heading into 2014. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training.

Training 300
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Sign up for SBI’s annual research study review here and learn how world class companies are producing this content. You will be working with Sales to conduct buyer research.

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Train to the Brain (with Metaphors)

Anne Miller

This month’s newsletter is as timely today for sales training as it was when it originally ran in 2014, particularly because attention and retention are harder to achieve when so many teams are remote. Train to the Brain. The post Train to the Brain (with Metaphors) first appeared on Anne Miller. Again, point made.