Sales and Marketing Management

SEPTEMBER 23, 2019

Author: Giuseppe D’Angelo Inside sales have never been hotter, and the sales field is experiencing considerable change. Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. Increasing demand for skilled inside sales reps.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

DiscoverOrg Sales

SEPTEMBER 2, 2016

At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. So, we’re selling to sales – that creates some unique challenges for us. Aligning Sales & Marketing. Aligning Sales & Marketing. Sales Tricks for Salespeople.

Data 181

Data Engineering Call-back Forecasting 181

The ROI Guy

MARCH 30, 2016

Recent research by CSO Insights say you can achieve this performance if your organization has a “superior ability to build a solid business case / ROI”. CSO Insights uncovered that Win-Rates increase dramatically, and Competitive / No Decision losses decline greatly as your ROI selling capability grows.

ROI 53

ROI Discount Competition Benefit 53

The ROI Guy

DECEMBER 8, 2014

Only 59% of sales reps will achieve their quota this year, down sharply from 67% last year ? Here are our recommendations on how you can connect and engage more decision makers to achieve sales success in 2015 and beyond: 1. Jill Konrath in her popular sales blog outlines a formula that heavily uses LinkedIn as a tool: [link].

Decision Maker 84

Decision Maker LinkedIn Quota Tools 84

Hubspot Sales

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. But what brings about these AI concerns in sales?

Data 79

Data Hiring Guidelines Lead Rank 79

Pointclear

AUGUST 11, 2015

Following the money can be the focus of both the sales and marketing departments. Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). James Lenskold’s book Marketing ROI will give you the simple formulas.

ROI 100

ROI Social Media GoldMine Lead Generation 100

The ROI Guy

JANUARY 15, 2015

Many companies have turned to Negotiation Training to help their sales reps and channel partners try to talk their way out of the discount. But procurement holds most of the cards in these negotiations, and as a result, this type of training is not leading to the best deal sizes and sales success outcomes. The advice from the research?

Discount 81

Discount Negotiation Lead Rank Lead Scoring 81

The ROI Guy

NOVEMBER 16, 2016

If you ask the average sales rep why the deal didn’t close, they’ll likely tell you “Price”. In fact, an Aberdeen survey of sales leaders indicated that “Price” was cited as the main reason 73% of the time, far beyond any other supposed cause.

Closing 77

Closing ROI Survey Discount 77

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. YoY decline from 2014.

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy.

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

The ROI Guy

JULY 11, 2017

Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. Unfortunately, too many sales reps and enablement groups haven’t gotten the memo, and remain entrenched in their old ways. So how do you find, up-skill and enable enough of these consultative reps?

B2B 66

B2B ROI Buyer Competition 66

Zoominfo

NOVEMBER 1, 2022

Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ ability to make the most of their market opportunities.

Hiring 100

Hiring Intent Data Intent Scale 100

Hubspot Sales

NOVEMBER 30, 2020

When I joined Loom as the company’s first sales hire in January of 2020, friends and colleagues asked me questions like "What will you be selling?" It’s not a common answer from a sales leader to these questions, so I wasn’t surprised at the tepid response. There’s More to Sales than Being a "People Person".

Ideal Customer Profile 98

Ideal Customer Profile Hiring Marketing Quota 98

SBI

JUNE 21, 2015

Get to know your sales tools in just 2 minutes a week. This week, Nancy profiles BuzzBoard , a solution that streamlines the four essential elements of a sales process: discovering, engaging, closing, and onboarding. Until then…Sell Smarter, with smart selling tools. BuzzBoard CLOSE makes that possible.

Ideal Customer Profile 50

Ideal Customer Profile Advertising Advertising Proposal 50

The ROI Guy

MARCH 1, 2016

YoY increase from 2015. Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). You need to factor Frugalnomics prominently into your sales and marketing strategies and investments.

ROI 53

ROI Decision Maker Proposal Forecasting 53

The ROI Guy

JUNE 11, 2015

That B2B buyers were thought to be anywhere from 57% to 85% complete in their decision making process before contacting sales. That much of the buying will not need sales reps anymore, and that over 1 million B2B salespeople would go the way of the dodo. Amazon continues to contribute heavily to the death of retail sales.

Real Estate 89

Real Estate B2B Buyer Travel 89

Hubspot Sales

MARCH 23, 2018

Sales Call Tips. Start Sales Calls with a Bang. Just like sports, the use of science to develop elite performers also applies in sales. On the other hand, the use of science in sales focuses on two areas: the seller and the buyer. 15 Expert Phone Sales Tips. 15 Expert Phone Sales Tips. Use Awesome Labels.

Call-back 145

Call-back Ideal Customer Profile Sports Social Media 145

SBI

OCTOBER 22, 2014

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Rebecca is a Sr.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

The ROI Guy

JANUARY 11, 2017

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. The good news, the research is crystal clear. Those that get Value “right” can overcome these challenges and reap significant rewards. What does a great “Value” program look like?

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

The ROI Guy

MAY 7, 2015

When you examine your sales pipeline and compare your wins vs. losses, research from SBI indicates that an amazing 58% of deals don’t get lost to the competition, or end up in your hands – they result in “No Decision”. In most cases, these appeared to be good opportunities, with many interactions and touch points.

Lead Rank 77

Lead Rank Lead Scoring Proposal Decision Maker 77

SBI

AUGUST 22, 2019

Roy Raanani, CEO and co-founder of Chorus.ai. SAN FRANCISCO–(BUSINESS WIRE)– Chorus.ai , the leading Conversation Intelligence Platform for high-growth sales teams, today announced a new AI-based feature to its arsenal, Recommendations, for deals, meetings, reviews and coaching. In addition to this announcement, Chorus.ai

Coaching 57

Coaching Hiring SAP Lead Rank 57

The ROI Guy

NOVEMBER 14, 2012

The bottom-line: Is your sales and marketing ready for this Teutonic shift in IT purchase decision-making? In particular, sales and marketing will need to communicate and quantify to business group leaders how proposed solutions will drive business process and productivity improvements and reduce current business costs and risks.

Decision Maker 92

Decision Maker Proposal Face-to-face ROI 92

The ROI Guy

MAY 14, 2015

Alinean releases new book: The Frugalnomics Survival Guide On Tuesday we announced the release of a new B2B sales and marketing best practices book by CEO / founder Tom Pisello: The Frugalnomics Survival Guide – How to Use Your Unique Value to Market Better, Stand Out and Sell More.

B2B 58

B2B Marketing Discount Sales Enablement 58

Vengreso

MARCH 22, 2022

The success of your business depends on the success of your sales hiring process. But, you need to focus on the perfect hiring profile and teach your sales managers how to nail it from the beginning. . We will teach you all about sales hiring: what it is, what it isn’t, and how to get it done. When to Hire a Salesperson.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

Vengreso

MARCH 22, 2022

The success of your business depends on the success of your sales hiring process. But, you need to focus on the perfect hiring profile and teach your sales managers how to nail it from the beginning. . We will teach you all about sales hiring: what it is, what it isn’t, and how to get it done. When to Hire a Salesperson.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

The ROI Guy

JANUARY 6, 2012

Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% Serious budget constraints make even high ROI projects hard to get approved. growth forecasts. predictions. So how can IT solution providers succeed in the face of Frugalnomics?

Case Study 72

Case Study Marketing Comparison Forecasting 72

OpenSymmetry

JULY 20, 2015

Make sure you sales strategy is not an empty promise. Many companies think that if they just tweak the comp plan, run a ‘close the deal’ contest, or add a couple of salespeople the “Sales Plan” is as good as done. 70% of change projects fail to deliver the expected ROI and there are four things a company needs to do as a minimum.

SalesForce 40

SalesForce Webinar Metrics Scale Quota 40

SBI

JUNE 3, 2015

I personally like a variety of business, sales, design, and psychology (neuro-science particularly) books and have a stack of recent reads and another stack of books on my to-read list. I’ll tell you about one book I’m reading that I think everyone who has a role in Sales or Marketing would get value from. Let me repeat that.

Lead Rank 50

Lead Rank Lead Scoring Discount ROI 50

The ROI Guy

JULY 5, 2011

The priority of cloud services could be changing the equation, with spending in this area predicted by Gartner to be growing four times faster than spending in overall IT, predicted to grow from $89 billion this year to $177 billion by 2015. Worldwide IT Spending Forecast (Billions of U.S. Enterprise Software 244 8.4 IT Services 793 3.1

Telecommunications 73

Telecommunications Enterprise Enterprise Vendor 73

The ROI Guy

DECEMBER 2, 2014

Recently we had the pleasure of interviewing Jim Ninivaggi, the Practice Director for Sales Enablement with leading sales and marketing research firm SiriusDecisions. We hear a lot about Sales being under more pressure in the coming year. We hear a lot about Sales being under more pressure in the coming year.

Lead Rank 86

Lead Rank Lead Scoring Proposal Buyer 86

Your Sales Management Guru

OCTOBER 6, 2015

11 Actions Sales Management Must Take Now! For our sales management world, let’s make the same positive assumptions – our sales team consists of quality people with good attitudes and successful track records, and has been properly managed. Make your sales meetings fun. However, there’s one big difference.

Sales Management 40

Sales Management Ideal Customer Profile Hiring Lead Rank 40

Tony Hughes

FEBRUARY 22, 2018

Dear Social Seller of 2015, Now that I've got your attention I must warn you. Any advanced selling system is based on the fundamentals however you have to leverage a process and acknowledge the nurturing required for an effective sales cycle to happen in social environs over time. The folly of Sales 2.0 Let me make my case.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Tenfold

SEPTEMBER 19, 2017

Remember this Sales 101 basic: be where your market is. billion global population as of July 2015, more than 3 billion use the internet. Traditional sales strategies, such as outbound B2B sales, have become less effective because of this shift. It is now a necessary component of your sales team’s toolbox.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

APRIL 28, 2010

According to a Corporate Executive Board research report: "The IT function of 2015 will bear little resemblance to its current state," with "fundamental changes in how the function is organized and managed." When 75% of decision making shifts to the business units will sales be prepared? What about marketing?

Report 40

Report Lead Rank Lead Scoring Proposal 40

The ROI Guy

JULY 8, 2014

For IT solution providers who may be using these forecasts and were expecting a turnaround in 2014 spending levels, another slower than expected year has significant implications for your organizations'' sales and marketing strategy. Frugalnomics in Effect So what are the real reasons behind the continued slow growth?

Forecasting 78

Forecasting ROI Decision Maker Proposal 78

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

MAY 19, 2015

Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB). 2 - Content is King?

Marketing 73

Marketing B2B Proposal Call-back 73