article thumbnail

50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

article thumbnail

Auto Dealers Invest in These Digital Strategies to Boost Revenue

SalesFuel

But that doesn’t mean auto dealers are comfortable spending as much on advertising as they did pre-pandemic just yet. Auto Dealers Invest in These Digital Strategies to Boost Revenue Advertising Opportunities for 2024 According to a report from Insideradio , auto dealerships spent $8.9 billion on advertising in 2023.

Revenue 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

In 1916, The New York Times published an article that posed the question, “Are salesmen needless?” The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”.

B2B 120
article thumbnail

How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

They listed on the Australian stock exchange in 2016 and their share price has risen more than 600% in the last 3 years. With the exception of WiseTech, data in the above graph was sourced from Bloomberg.com published on May 18, 2016 in an article by Dina Bass titled: This $5 Billion Software Company Has No Sales Staff.

Revenue 65
article thumbnail

Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Start by using these strategies: 1. Invest in great content. DON’T: Overdo it.

article thumbnail

Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

My blog articles live forever, so while old-line salespeople are cold calling, my content is converting like an assembly line in a factory. Call your closed-lost accounts from 2016. Invest your time and company money into more modern ways of attracting qualified leads, like paid advertising, a weekly podcast, or better sales software.

article thumbnail

5 Ways Data Enrichment Can Help In Recruitment

Pipeliner

In this article, we’ll look at the specific ways that help. Apart from social media, 69 percent of employers are also using online search engines such as Google, Yahoo, and Bing to research candidates, up from 59 percent in 2016. He is an experienced SaaS marketer, specializing in content marketing, CRO, and FB advertising.

Data 52