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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. What are the benefits of programmatic advertising?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. What are the benefits of programmatic advertising?

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Best Lead Gen Media Software

The Digital Sales Institute

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Let’s explore the world of lead-generating software and tools and discover how to utilize them to enhance your lead generation campaign. What makes a lead generation tool effective?

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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

With so many tools to manage just so you can boost your brand’s digital footprint, the introduction of automation in mobile marketing was a welcomed improvement. Naturally, marketers are feeling the pressure to create campaigns that sell to reach their targets. In 2018, mobile marketing ad spend reached 160 million U.S.

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How to Leverage Artificial Intelligence At Your Next Business Event

Zoominfo

In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ). Your pre-event content and advertising builds hype for your event, attracts new audiences, and ultimately generates event registrations. Automate event follow-up and nurture programs.

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How to Use Hashtags - Expand Your Reach and Develop Brand Awareness [Updated]

SocialSellinator

billion in sales by Summer 2018 , just two years after its release. At any given time, there are dozens of loyal supporters discussing Nike products, advertisements, and news on Twitter. Campaign Hashtags. Campaign hashtags are used as part of a social media marketing campaign or contest. New products.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Strategies like outbound campaigns and list building would have been ineffective. The B2B playbook is changing. What is it?

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