Data Governance: Salesforce Objects in a Lead-to-Cash Process
Sales Hacker
OCTOBER 10, 2019
Data Governance & Salesforce Objects. That being the case, the current state of the buyer should be reflected in the data collected throughout the sale. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Why bother? Activities.
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