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8 smart tactics to find and close new clients for your SMB

Act!

Create thought leadership content Did you know that 64 percent of B2B buyers trust thought leadership content more than other marketing materials when it comes to evaluating a brand? That makes thought leadership content an excellent tool for establishing your authority, credibility, and reputation in your industry.

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Leveraging the Inverse Relationship Between Price and Risk

The Pipeline

I was reading a piece recently where the author was making the case for a specific buyer behaviour. Which gets one to think about price and risk, and the ultimate risk in using price as a sales tool, as many do. Disclaimer: I am not an insurance expert, please check with one before renting).

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4 Must-Have 2023 Sales Technologies for CROs and RevOps Leaders

Mindtickle

These companies ranged from F500s to high-growth commercial companies in markets like B2B tech, education, finance, insurance, and consumer healthcare. We know that the sales process has gotten more complex – 63% of purchases now have four decision-makers involved and the number of buyer interactions has jumped to more than 27.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Social Listening Tools : Social listening tools can notify you if someone is talking about you or your business online. Tools like Buffer and Hootsuite can help you track and get insights from the information pulled. Buyer Opens Your Email You know when you‘re most top of mind? Track this event with : HubSpot Sales 18.

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What is Inside Sales? Everything You Need to Know

Gong.io

An inside AE ( Account Executive ) takes meetings booked by BDRs or directly by the buyer, presents product demonstrations, and closes contracts. An outside sales rep at an insurance agency might travel to meet clients in their homes to discuss their needs, present insurance packages, and sign deals. Nurturing existing leads.

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Keys to Creating a Successful Social Selling Strategy

Vengreso

As modern buyers have greater access to information, reviews, and solutions to their business challenges, much of the sales process has shifted to digital platforms. These tools allow B2B buyers to perform more research and move further along the buyer’s journey before engaging with a salesperson.

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Pipelinerpreneurs – Where Do Your Leads Come From?

Pipeliner

Who Is Your Buyer? When you start thinking about lead sources, you must have a clear picture of who your buyer is. In our case, we’re selling a CRM, which is a tool for sales. Some of the industries we’ve done well in include manufacturing, insurance, finance and pharmaceutical companies (contact us for a fuller list).