3 Keys to Effective Sales Teams in the Age of the Informed Buyer
Sales and Marketing Management
JUNE 28, 2018
Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. Ensure that salespeople have the training necessary to attain that mastery and stay current with a rapidly changing industry. From casual browsing to thorough research, online exploration occurs well before customers meet a salesperson.
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