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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

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Does Swag Work as a Sales Tool? (Here’s What the Data Says)

Sales Hacker

Fast Company even published an article encouraging brands to stop spending money on swag , citing broad environmental concerns. (a a note: some of our industry has vehemently spoken out against this article). Like any marketing or sales tool, promotional products are an investment. What does that mean for you? When to Use Swag.

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Social Selling: Definition, Ideas, Strategies, and Tools

LeadFuze

We will talk more about all the tools you need to get started in social selling. Need Help Automating Your Sales Prospecting Process? You need to be visible on the social media channels that your prospects are using. In this article, we will be talking about 3 different social media platforms: LinkedIn, Twitter and Facebook.

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. In this article, we will discuss the benefits of direct mail and show you eights ways to write a winning sales letter. Let’s take a look! The Art of Creating a Quality Sales Letter.

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Find Leads on Twitter: Connect With More Prospects

LeadFuze

Twitter is a great tool for marketing, but how about you find leads on Twitter as a sales application? Yes, Twitter can be a powerful lead prospecting tool. Here’s how I use find leads on Twitter, connect with prospects and convert them into customers. Need Help Automating Your Sales Prospecting Process?

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How To Pinpoint B2B Customer Pain Points

Zoominfo

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers.

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The Crucial Selling Skill That Nobody Talks About

Understanding the Sales Force

Earlier this week I received an unsolicited email from the founder of a company who introduced himself and asked me to try his new tool for speakers. But let's talk about the biggest, most surprising thing about this sender that brings us to the topic of today's article.