Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Sales and Marketing Management

MARCH 2, 2020

Content marketing can be anything from articles to videos and so on. Consequently, social media advertising has proved to be very effective. B2B lead generation is different for each business. The key to generating more leads for B2B sales is looking for a strategy that works for your business and using it. Bottom Line.

Lead Generation 256

Lead Generation Lead Rank Lead Scoring B2B 256

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. 5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits.

Trends 333

Trends Marketing Lead Rank Conference 333

DiscoverOrg Sales

JUNE 21, 2017

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. Show me anyone using advertising technology – and the platforms they’re on.”.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Lead Rank 250

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Sales and Marketing Management

NOVEMBER 11, 2019

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Programmatic advertising. Programmatic advertising essentially automates the bidding process using analytics data, as opposed to using traditional ad buying methods to purchase ad spots. Video marketing.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

Zoominfo

FEBRUARY 7, 2018

And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. How will Facebook’s new algorithm impact your B2B business? Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers. 3. Prioritize live video. Keep reading!

B2B 180

B2B Strategy Buyer Persona Marketing 180

Zoominfo

DECEMBER 5, 2018

r/advertising. /r/Entrepreneur. If you stumble upon a relevant new video or article, share it in one of your favorite subreddits to generate a conversation. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” r/marketing. /r/advertising.

B2B 157

B2B Advertising Advertising Promotion 157

eGrabber

JULY 10, 2023

LinkedIn is a powerful platform for B2B companies to connect with their target audience, generate qualified leads, and build thought leadership. Be sure to include clear and concise descriptions, as well as high-quality images and videos. LinkedIn Prospecting Tool to Generate Sales Leads 20x Faster!

Lead Generation 52

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 52

eGrabber

JUNE 9, 2023

Generating B2B leads on LinkedIn can be a powerful way to grow your business. In this blog post, we’ll share seven actionable tips that can help you attract and engage with your target audience on the platform, generate B2B leads on LinkedIn, and ultimately leading to more B2B leads for your business. Try for Free!

LinkedIn 52

LinkedIn B2B Sales Qualified Lead Lead Rank 52

Pipeliner

AUGUST 9, 2020

How does video benefit you as a marketing and sales tool? In this Expert Insight Interview hosted by John Golden, Daniel Glickman discusses building marketing and sales through video. He’s a CMO of Wave.video, and he manages advertising, digital marketing and PR activities. Future of Video. Future of video.

Top of Funnel 98

Top of Funnel Funnel Video Marketing 98

Pipeliner

OCTOBER 15, 2020

What is surprising is that many B2B companies rely on cold outreach prospecting, just as if they were a door-to-door sales company! Yet I see B2B sales teams using the same type of outdated cold outreach tactics. One great sales book on how to do this in B2B sales is Flip the Script , by Oren Klaff. Pitch Warm Prospects.

B2B 98

B2B Outsourcing Services Strategy Ideal Customer Profile 98

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. 5 Unique B2B Direct Mail Campaigns from Topline Film As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade.

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. Paul Brenner, President of Dial Report, the only first-party data attribution and listener intelligence platform measuring the performance of broadcast radio shares his insights on how radio can prove to be a valuable marketing tool for B2B sales.

B2B 75

B2B Tools Marketing Advertising 75

DiscoverOrg Sales

NOVEMBER 27, 2017

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. You can use video, blog posts, e-books, or infographics.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Hubspot Sales

JULY 10, 2020

For B2B brands, connecting on a personal level is crucial to turn prospects into clients. For a skillful B2B salesperson, speaking directly to a roomful of people is a goldmine for lead generation. There are many reasons you might have to cancel your upcoming B2B events. Promotional or explanatory videos. Image Source.

Cancellation 99

Cancellation Opportunity B2B Conference 99

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. With this article, we’ll comprehensively cover existing B2B lead generation ideas and channels. What is B2B lead generation? 11 Ways to Set Up B2B Lead Generation. Website Landing Pages. Content Marketing.

Paid Content 111

Paid Content Lead Generation Sales Qualified Lead Lead Rank 111

Pipeliner

MAY 4, 2022

But how does it work, and how can you apply it to your B2B sales? Keep reading to learn what social selling is, how to do it the right way, and how it brings about a new era of B2B sales. Video Content in Social Selling. When selling to Millennials and Gen Z, video content is one of the greatest tools you have.

Social Selling 52

Social Selling B2B Lead Rank Lead Scoring 52

Sales and Marketing Management

FEBRUARY 8, 2021

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Hubspot Sales

JULY 2, 2020

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Here is some insight about LinkedIn video specs and best practices. LinkedIn Video Specs.

LinkedIn 107

LinkedIn Video Cost Per Click Campaigns 107

SocialSellinator

AUGUST 28, 2023

SocialSellinator SocialSellinator is a digital marketing agency that specializes in social media management, content marketing, search engine optimization (SEO), and paid advertising. Content Marketing - Blog writing, articles, videos, graphics, and other content creation. for platforms like Facebook, Instagram, Twitter, and LinkedIn.

Paid Content 91

Paid Content Social Media Marketing Lead Rank 91

DiscoverOrg Sales

MARCH 22, 2017

Watch the Video. You have to see if the data is as good as advertised because data is not a commodity. One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. What You May Be Doing Wrong. After you get an overall picture of the data – you have to test it.

Data 171

Data Ideal Customer Profile Video How To 171

Pointclear

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. This link takes to a blog on the topic that includes a video. Guess what.

Sales Qualified Lead 173

Sales Qualified Lead Cost per Lead Lead Rank Lead Scoring 173

SugarCRM

FEBRUARY 15, 2022

The objective of B2B lead generation is to stimulate and capture the attention of your target buyers and lure them into your sales funnel. B2B lead generation strategies rely heavily on digital channels and the abundance of online content. In other words, quality is the name of the game in B2B lead generation. Content Marketing.

Paid Content 49

Paid Content Lead Generation Lead Rank Lead Scoring 49

DiscoverOrg Sales

NOVEMBER 27, 2017

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. You can use video, blog posts, e-books, or infographics.

Lead Rank 133

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 133

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. How to Develop a B2B Demand Gen Strategy . According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. And 44% of millennials prefer no sales rep interaction at all in a B2B setting. Here are five stages that a buyer can be in at any time (plus ACTION tips to make your B2B buyer’s experience phenomenal at every stage).

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? What Are the Main B2B Marketing Plan Channels? B2B Content marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Nutshell

JUNE 27, 2018

non-creepy ) personalization with a touch of originality is the key to standing out in B2B sales. That’s why we compiled this list of B2B cold email templates that sales and marketing pros have used in their own businesses. The Rap Video Email. B2B Cold Email Templates for Outreach and Relationship Building. Laura Burget.

B2B 122

B2B Ideal Customer Profile Lead Rank Call-back 122

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, the role of a social media manager is more important than ever.

Hiring 174

Hiring Social Media Media Distribution 174

Zoominfo

AUGUST 26, 2019

You create a video advertisement featuring a man and woman shopping for workout clothes online. You create the same video but slightly alter the storyline. Whether through videos or a written narrative, explain how your company transformed from an idea to a functioning business.

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. And 44% of millennials prefer no sales rep interaction at all in a B2B setting. Here are five stages that a buyer can be in at any time (plus ACTION tips to make your B2B buyer’s experience phenomenal at every stage).

Customer 130

Customer Social Media Top of Funnel Loyalty 130