Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. How to Drive More Traffic to Your B2B Blog.

Influencer 157

Influencer B2B Hiring Lead Generation 157

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Every company is different in industry, size, and goals but typically shares a similar desire of increasing revenue and brand success. Digital Channels and Content. How Do I Track Digital Marketing KPIs?

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Smooth Sale

DECEMBER 1, 2023

Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online. Optimize Your Website for Mobile Use Optimizing your website for mobile use benefits businesses and any industry a business represents. Use platforms like Google and social media channels to maximize your advertising efforts.

Automotive 110

Automotive Paid Content Customer Advertising 110

Zoominfo

JUNE 25, 2018

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Increase Sales

FEBRUARY 9, 2015

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Micro blogs and/or other social media sites. Direct mail.

Advertising 70

Advertising Advertising Marketing Small Business 70

Connext Digital

SEPTEMBER 25, 2019

Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

Advertising 58

Advertising Advertising Consumer Campaigns 58

Sales and Marketing Management

FEBRUARY 24, 2021

In the age of COVID-19, every industry is shifting as much as possible into the online space. Content marketing generates more than 3x the leads as advertising and costs 62% less. Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330

Education Buyer Buyer Persona Social Media 330

BuzzBoard

JANUARY 24, 2024

This blog will guide you through the process of creating effective digital marketing strategies tailored specifically for small businesses, ensuring success in both selling and fulfilling your digital marketing services. Regularly update the website with blog posts, articles, and other types of content that provide value.

Small Business 52

Small Business Small Business Strategy Social Media 52

Zoominfo

JANUARY 15, 2021

Depending on your industry, this might be harder or easier in the status quo. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Attending virtual conferences is one way to gain exposure within your industry.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . We support the manufacturing industry, sure – but specifically, we’re supporting high-growth organizations.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Let’s get into it!

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Connext Digital

FEBRUARY 5, 2019

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting. Expanded reach.

Advertising 49

Advertising Advertising Campaigns Top of Funnel 49

Zoominfo

FEBRUARY 25, 2021

Given that the logic associated with lead scoring should help determine how qualified a lead is, or how likely they are to make a purchase, specific data points—like a company’s revenue or industry, or an individual’s job function and management level—should be weighted appropriately. Stages of Lead Qualification. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

BuzzBoard

JANUARY 24, 2024

This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. So, look for businesses with a clear online presence gap or those struggling to leverage digital channels effectively. Meet them where they are in their current digital journey.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience. Let’s get into it!

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

APRIL 9, 2019

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Best Practices for Using YouTube for B2B Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Build your channel. We say yes! Let’s get into it!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

DECEMBER 5, 2018

In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. If you’ve never considered incorporating Reddit into your marketing strategy, today’s blog post is for you. r/advertising. /r/Entrepreneur.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

JUNE 20, 2018

Using industry terms—these tools provide you with the information you need to create buyer personas. Advertising. 3. Advertising. Although we’ve already discussed social advertising, that only covers a fraction of the available digital advertising platforms. Affiliate Advertising. Display Advertising.

Marketing 170

Marketing Social Media Advertising Advertising 170

Sales and Marketing Management

FEBRUARY 8, 2021

The crux of the social media problem is that we’re still seeing it through an old, centralized corporate advertising lens. We’re failing to adapt the outdated one-to-many advertising mind-set to a more modern, socially interconnected many-to-many world. This leads us to treat social media as a broadcast medium?—?as as a bullhorn.

Social Media 156

Social Media Media Strategy Face-to-face 156

Connext Digital

SEPTEMBER 30, 2019

Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Nutshell

MARCH 1, 2024

This blog post will detail several principal aspects related to competitor tracking software, like what it can do and how it can benefit your business. You can use this information to determine whether you should double down on promotion through a particular channel, tweak web pages, focus on specific keywords, and much more.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

Hubspot Sales

MAY 26, 2023

In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. Your network is an invaluable resource in the real estate industry. Attending networking events can help you connect with potential prospects and industry professionals. Leverage your network.

Real Estate 84

Real Estate Prospecting Ideal Customer Profile Social Media 84

SugarCRM

SEPTEMBER 30, 2021

As a visitor, you expect relevant content that speaks directly to your industry needs. Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Remarketing is advertising to an already existing audience.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Smooth Sale

JANUARY 17, 2023

What makes Twitter one of the most valuable social media sales channels? Incredible opportunities exist to get in front of the influencers, thought leaders, and industry heavyweights in your niche with precise messaging. The rise of digital media channels has lowered the barrier to entry. Leverage Twitter for Sales.

Paid Content 78

Paid Content Twitter Hiring Social Media 78

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. Companies across all industries, though, are finding the benefits of strategic partnerships far outweigh the cost. For example, take a look at Hubspot’s channel program.

Channels 48

Channels Benefit Scale Hiring 48

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. Companies across all industries, though, are finding the benefits of strategic partnerships far outweigh the cost. For example, take a look at Hubspot’s channel program.

Channels 48

Channels Benefit Scale Hiring 48

Sales Hacker

OCTOBER 19, 2018

Beyond the obvious though, this is an important acquisition which signals and reinforces other trends for the sales industry: RELATED: Artificial Intelligence: The Sales Renaissance is Here. We already had sales-channel saturation. Traditional sales channels like email, phone, and LinkedIn are extremely saturated at the moment.

Industry 58

Industry Top of Funnel Channels Lead Rank 58

Zoominfo

FEBRUARY 25, 2021

Given that the logic associated with lead scoring should help determine how qualified a lead is, or how likely they are to make a purchase, specific data points—like a company’s revenue or industry, or an individual’s job function and management level—should be weighted appropriately.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Connext Digital

OCTOBER 28, 2019

While some people tend to only think of it in the modern context of robots taking over jobs, this phenomenon has been happening for decades across different industries. This includes the digital marketing industry, particularly mobile marketing. Real-time reports and data measurements are made possible with programmatic advertising.

Influencer 76

Influencer Advertising Advertising Marketing 76

SocialSellinator

SEPTEMBER 23, 2021

Knowing this makes Facebook one of the most important marketing channels for small businesses. Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Tip #5: Use Relevant Hashtags in Advertising Posts. How Facebook Marketing Helps Your Business.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Zoominfo

JULY 25, 2023

Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Plus, they’re more trackable, and more easily tweakable, when compared to other advertising platforms like print ads, billboards, and TV commercials.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Smooth Sale

MARCH 13, 2024

Our collaborative blog offers insights on How to use your company car to increase sales now. _ Branding on the Go To begin the journey, consider turning your ride into a mobile advertisement. These are gold mines for making connections, learning about your industry, and showcasing your sleek, logo-emblazoned car.

Company 106

Company Hiring How To Social Media 106

Zoominfo

OCTOBER 13, 2021

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Smooth Sale

NOVEMBER 30, 2022

Our collaborative blog post, ideas to boost sales and grow your reselling business, will provide tips to help you grow your resale business and increase profits. This blog post will provide tips to help you grow your resale business and increase profits. Blog Regularly. SEO & Paid Advertising. Via Unsplash.

Paid Content 78

Paid Content Hiring Social Media Loyalty 78

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. Place: Distribution channels and logistics.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. Place: Distribution channels and logistics.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52