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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Why is Lead Generation Important for SMBs?

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StackAdapt’s Tips for Boosting Buyer Engagement

Highspot

Industry-leading programmatic advertising platform, StackAdapt , empowers their reps to tailor proposals and other materials for more personalized outreach, resulting in deeper rep participation and more effective buyer interactions. Empower Reps with Customizable Content and Guidance.

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What lies ahead

Sales and Marketing Management

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Programmatic advertising. Programmatic advertising essentially automates the bidding process using analytics data, as opposed to using traditional ad buying methods to purchase ad spots.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do?

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How to Create a Targeted B2B Customer Profile

Zoominfo

Decision makers are often only interested in sellers that know exactly who they are and what they want. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle.

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Authentic Selling

Janek Performance Group

For sales professionals experiencing a dip in their sales momentum, there could be an opportunity to reassess strategies beyond external factors like product quality, market competition, or economic conditions. Sales dynamics evolve rapidly, prompting the need for professionals to adapt, refine techniques, and reclaim lost momentum.

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How Time Kills Deals and Ways to Move the Sales Along | Tim Rohrer - 1694

Sales Evangelist

Rohrer has years of experience in radio advertisement and is the author of “ Sales Lessons From the World’s Greatest Mentor.” Discover how he learned the hard way that time kills sales. Time can kill sales: How is this possible? What if the decision-makers are away? 3. We call this Deep Sales.