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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Because of this, it’s no surprise that the buyer’s journey has undergone a fundamental shift. Establishing a Sales Enablement Process.

Education 330
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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If one of your goals in 2021 is to grow your online sales, you’re not alone. Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Also, make sure to include a contact page and a form, along with links to your social media profiles so that your audience can engage with you.

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Best Lead Gen Media Software

The Digital Sales Institute

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. You need lead gen media software tools that doesn’t include many “tasks.” CRO tools to get more leads improve the number of leads that turn into sales-ready leads.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71
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How to Reach Today's Buyers with Modern Prospecting

SBI Growth

Face-to-face sales interactions are typically viewed as the most valuable activity by Sales Leaders. Today, getting in the door is more difficult than executing face-to-face sales calls. Today, getting in the door is more difficult than executing face-to-face sales calls. But buyers are much more informed today.

Buyer 317