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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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Shortcuts Are Seldom Short….

Partners in Excellence

It takes some time and effort to make them work as advertised, and when we can’t make them work, we look for another short cut. The same objection handling and closing techniques, Carefully constructed phraseology no longer resonates because everyone else is using the same technique.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. 11 Steps to Build an SMB Lead Generation Strategy.

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Fundamentals of Sign Sales Part I

Adaptive Business Services

Signs as Advertising. You simply must have certain tools and knowledge in place if you are going to maximize your selling potential. You are selling advertising. If they spend money on advertising, they have a budget that could be redirected. Where, what, and how do they advertise? Sell advertising.

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5 Ways to Leverage User-Generated Content for Local Social Media Engagement

BuzzBoard

This approach extends beyond conventional advertising tactics to foster authenticity and a natural connection with the target audience. A sincere photo or review from a user can forge a sense of trust and community more than a professionally constructed promotional post.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

These testimonials provide valuable social proof, contributing to a constructive online reputation that potential customers often consider when deciding where to spend their money. They transformed this feedback into valuable testimonials, prominently showcased on their website and advertised in-store.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.