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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

So, I’m committing to spending time on-camera answering your questions and sharing powerful tips and methods to revolutionize your prospecting. Think you’re getting away with cold calling and pretending you’re best buddies with your prospect? All you need to say is who you are and who referred you, and then schedule a time to talk.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

Rather than one centralized location, Reddit is made up of hundreds of thousands of subfolders that act as individual forums—referred to as “subreddits”. r/advertising. /r/Entrepreneur. Instead, it’s your reputation that matters most—and on Reddit, that reputation is referred to as “Karma”. Invest in Reddit Advertising.

B2B 157
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4 Ways to Get Past the Gatekeeper (No Tricks Required)

No More Cold Calling

Respect the Gatekeeper Gatekeepers—receptionists, administrative assistants, and executive admins—are valuable to the executives whose time and energy they protect, but not to you, at least not until you’ve developed a relationship with them. Think you’re getting away with cold calling and pretending you’re best buddies with your prospect?

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A Simple Approach to Small Biz Lead Gen And the 3 Barriers to Doing What Works

SalesProInsider

While my focus is on equipping people to increase their conversion rates with collaborative conversations that sell*, that doesn’t matter if you don’t have enough leads or prospects to convert. There are many ways of getting in front of more prospects for your business, which is what lead generation is. Lead Generation Simplified.

Lead Gen 113
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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

The Art Of Marketing Psychologists believe the human brain is separated into two distinct functions, referred to as the “left brain” and the “right brain.” A “right-brain” marketer focuses their energy on producing high-quality marketing materials that capture the hearts and minds of their audience.

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The Beginner’s Guide to Referral Marketing

Zoominfo

Customers are 92% more likely to trust the word of their peers over traditional advertising ( source ). This is because referrals are hyper-targeted— as customers refer peers who they genuinely believe will want to buy a product or service. Referred customers have a 37% higher customer retention rate than other customers ( source ).

Referrals 130
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Marketing and Advertising: 25%. How do I improve my email open rates? Biotech: 37%.

Industry 141