Remove Advertising Remove Marketing Remove Social Media Remove Trends
article thumbnail

How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days.

article thumbnail

B2B Marketing Trends: What to Expect in 2022

Zoominfo

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Hiring 174
article thumbnail

Budget Allocation Strategies for Local Paid Advertising Excellence

BuzzBoard

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones.

article thumbnail

How to Assess Small Businesses’ Social Media Presence for Sales Success

BuzzBoard

Since social media has become a pivotal battleground for establishing and nurturing connections, understanding how to assess a small business’s social media presence has become crucial for salespeople offering digital marketing solutions. Core Elements to Evaluate 1.

article thumbnail

5 Marketing Attribution Trends for B2B Marketers

Zoominfo

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160
article thumbnail

Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

While traditional marketing techniques still hold value, standing out in the digital noise requires innovative strategies. Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. They understand local trends and nuances, making their endorsements resonate deeply.