Alice Heiman

MARCH 12, 2024

In the engaging world of social media, CEOs find themselves at a crossroads between opportunity and caution. A recent conversation between Alice Heiman and Scott Gillum on the Sales Talk for CEOs podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs can’t afford to ignore.

Social Media 75

Social Media Media Revenue Top of Funnel 75

Smooth Sale

MAY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

Advertising 144

Advertising Advertising Social Media How To 144

SocialSellinator

JULY 17, 2023

Table of Content The Role of Social Media in Small Business Growth Types of Social Media Platforms Choosing the Right Platform for Your Business Setting Up Your Social Media Profiles Creating a Social Media Strategy for Your Small Business Content Creation for Social Media Implementing a Content Calendar Engaging With Your Audience On Social Media (..)

Social Media 84

Social Media Small Business Small Business Media 84

Sales and Marketing Management

MAY 23, 2018

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days.

Social Media 233

Social Media Channels Media Advertising 233

BuzzBoard

MARCH 28, 2024

Understanding the Importance of User-Generated Content for Local Social Media Marketing Salespeople at digital marketing agencies need to appreciate the importance of user-generated content (UGC) in local social media marketing. UGC plays a critical role in boosting local social media engagement.

Social Media 52

Social Media Media Promotion Construction 52

Smooth Sale

JANUARY 6, 2022

Attract The Right Job Or Clientele: Note: Ivan Serrano provides today’s guest Blog, ‘Increase your sales via social media.’ Ivan Serrano mainly focuses on social media, small business, and finance. Increase your Sales via Social Media. Ivan Serrano is a web journalist living in the Bay Area of California.

Social Media 78

Social Media Media Hiring Advertising 78

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Hiring 174

Hiring Social Media Media Distribution 174

BuzzBoard

JANUARY 25, 2024

Since social media has become a pivotal battleground for establishing and nurturing connections, understanding how to assess a small business’s social media presence has become crucial for salespeople offering digital marketing solutions. Core Elements to Evaluate 1.

Social Media 52

Social Media Small Business Small Business Media 52

BuzzBoard

APRIL 19, 2024

Introduction to Paid Advertising and Its Significance for Local Business Clients Paid advertising holds great promise for local businesses, rapidly emerging as a powerful aspect of digital marketing. A deep understanding of paid advertising requires insight into SMART goals , a critical part of strategic planning.

Advertising 52

Advertising Advertising Campaigns Objections 52

SocialSellinator

JULY 10, 2023

Table of Content Key Takeaways The Importance of Social Media for Small Business Growth Choosing the Right Social Media Platforms Developing an Effective Social Media Strategy Leveraging Social Media Advertising Building Relationships with Influencers and Brand Ambassadors Measuring Results and Adjusting Strategies Frequently Asked Questions Conclusion (..)

Social Media 60

Social Media Small Business Small Business Media 60

SocialSellinator

MARCH 11, 2020

In the entire realm of digital marketing, social media marketing strategies have exploded as one of the most popular methods of sharing information and offers with your audience on the Internet today.

Social Media 94

Social Media Media Strategy Marketing 94

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy?

Social Media 98

Social Media Media B2B B2C 98

BuzzBoard

FEBRUARY 23, 2024

From a digital marketing perspective, strategic use of social media can be a prime strategy for boosting awareness and generating business leads – especially when harnessing social media influencers and the dynamism of influential marketing. So, how can your agency distinguish itself?

Social Media 52

Social Media Promotion Influencer Media 52

BuzzBoard

FEBRUARY 15, 2024

While traditional marketing techniques still hold value, standing out in the digital noise requires innovative strategies. Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. This fresh content fuels your social media presence and attracts new customers.

Social Media 52

Social Media Influencer Promotion Media 52

Nimble - Sales

AUGUST 31, 2020

Social media has changed the world in a myriad of ways — known and intangible. It changed the advertising industry once and for all. With the breakneck expansion of social media, there emerged a complex infrastructure to service it: […]. It renders many businesses archaic (think newspapers).

Social Media 113

Social Media Media CRM Strategy 113

The Pipeline

APRIL 19, 2013

Social media websites are a great sales and marketing tool, there’s no denying it. I would venture to say that most companies have a presence on at least one social media site, and if they don’t, they should! For the online marketing aspect, they are normally specifically designed for use on social media sites.

Social Media 293

Social Media Media Customer Campaigns 293

Connext Digital

NOVEMBER 29, 2019

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. .

Paid Content 82

Paid Content Social Media Consumer Media 82

Cience

DECEMBER 3, 2020

There is no denying that social media compels brands to be a creative storyteller. However, social media marketing can be challenging. So how can you let social media work for you to enhance your B2B model? Here are 11 tips on how you can successfully integrate social media into your B2B business strategy.

Social Media 68

Social Media Lead Generation Media Lead Rank 68

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

SalesFuel

APRIL 26, 2024

But that doesn’t mean auto dealers are comfortable spending as much on advertising as they did pre-pandemic just yet. While traditional ads are important, dealers should focus more on digital strategies going forward. billion on advertising in 2023. Social Media: 12.1% Search Engine Marketing: 19.9%

Revenue 52

Revenue Strategy Advertising Advertising 52

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 185

Advertising Advertising B2B Scale 185

SocialSellinator

AUGUST 14, 2023

Table of Content Here are the 16 Branding strategies for your digital marketing agencies SocialSellinator Setting New Standards for Marketing Agencies In the fast-paced world of online business, standing out is crucial. Incorporating captivating video content in your branding strategies can significantly boost brand visibility and engagement.

Paid Content 80

Paid Content Positioning Strategy Social Media 80

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media B2B 133

SocialSellinator

SEPTEMBER 2, 2021

Social media has taken over the world, and with it, Facebook, the biggest social network is at its helm. The speed at which it took off was astonishing; a decade ago, only college students were on social networking sites like Facebook. Some claim that businesses should not be advertising on Facebook at all.

Paid Content 97

Paid Content Facebook Advertising Advertising 97

Pipeliner

MAY 10, 2021

Whether it is business, education, technology, entertainment, news, or even just random facts, videos help you to gain popularity on Social Media. You can easily grow your business on social media with these 5 Ways to Use Videos for Marketing. This tip will enable you to get a wider reach on social media.

Social Media 98

Social Media Media Video Marketing 98

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Lead411

APRIL 17, 2024

Mastering GTM Strategy: A Comprehensive Guide to Success The difference between skyrocketing success and stagnation might be a well-executed Go-to-Market (GTM) strategy. Grasping the Core Concepts of GTM Strategy: A GTM strategy, at its heart, is just a detailed plan for getting a service or product to market.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Pipeliner

MARCH 16, 2021

Social media platforms are the best way to promote a brand online. It can help you gain a wider reach and also help increase engagement on social media. Now, most people use social media platforms. This can help a lot in optimizing your marketing strategy as well. Peek Behind the scenes.

Social Media 98

Social Media Media Demographics Promotion 98

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

BuzzBoard

JANUARY 24, 2024

As media consultants and marketing agencies, you are catering to the unique needs of small and local businesses night and day. Therefore, it’s imperative to craft personalized digital marketing strategies that seamlessly mesh with the needs and desires of your small business clients.

Small Business 52

Small Business Small Business Strategy Social Media 52

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. To help you power up your reps’ efficiency, boost the bottom line and deliver a customer experience that lasts long after the initial sale, here are a few ideas for leveraging data as part of your B2B sales strategy. Start Small.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. Social Media. it’s called SOCIAL media, after all?—offers

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The Pipeline

JANUARY 25, 2013

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. But how has online advertising impacted the more traditional world of television advertising?

Advertising 275

Advertising Advertising Scale Social Media 275

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 100

Advertising Advertising Scale Cost Per Click 100

Sales and Marketing Management

FEBRUARY 24, 2021

But if you take this approach, your marketing strategy will be haphazard at best. Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Also, make sure to include a contact page and a form, along with links to your social media profiles so that your audience can engage with you.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Pipeliner

JULY 3, 2020

The social media world is constantly evolving and changing, so even very experienced advertisers can struggle with social media marketing. She will share her advice on how to use paid media in social media to generate more sales, attract new customers, and ultimately grow your business.

Social Media 59

Social Media Media Demographics Advertising 59

SocialSellinator

SEPTEMBER 14, 2021

Facebook is a social media platform where people share their ideas, thoughts, and opinions. With the rise of smartphones, people are continuously connected to the internet and social media platforms like Snapchat, Facebook, and Linkedin. Effective Facebook Marketing Strategies. Source: esocialexpert.com.

Facebook 97

Facebook Strategy Marketing Cost Per Click 97