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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Best Lead Gen Media Software

The Digital Sales Institute

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Let’s explore the world of lead-generating software and tools and discover how to utilize them to enhance your lead generation campaign. Top 4 social media lead gen software or tools.

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[VIDEO] Real People, Real Sales Intelligence

DiscoverOrg Sales

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. Show me anyone using advertising technology – and the platforms they’re on.”.

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The top 5 virtual event software platforms of 2020

Nutshell

If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. Users should be able to host multiple speakers in both live-streamed and pre-recorded sessions using this kind of software, as well as enable attendees to interact with event hosts at predetermined times. Source: Webinar Software.

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All About Ad Tech (video)

Pipeliner

Ad Tech, also known as advertising technology, refers to the tools and software advertisers use to reach audiences, deliver, and measure digital advertising campaigns. Ad Tech refers to digital tools used to deliver targeted or personalized advertising. Third-party cookies issues and impact.

Video 52
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The Beginner's Guide to Video Sales Letters

Hubspot Sales

If I had to guess, I'd say that I watch at least 2-4 hours of video content every day. According to Wyzowl, people watch significantly more video content than they ever have before. In fact, consumers continue to use video as an integral part of their journey with brands and are excited to see even more video content in the year ahead.

Video 98