Why Sales Leaders Hate Your Advertising Agency
Sales Benchmark Index
AUGUST 26, 2013
Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Recognize when their advertising agency is ‘dead’ to sales, and 2. Are Advertising Agencies Dead to B2B Sales Leaders?
9 Frequently Asked Questions About Pay-Per-Click Advertising
AUGUST 11, 2015
Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. What is pay-per-click advertising? Pay-per-click advertising, or PPC advertising, is a specific type of search engine marketing designed to drive traffic to your website. What sites offer PPC advertising? Bing Ads. Display URL.
The Lie You’ve Been Told About Advertising
APRIL 22, 2014
That was what one of our GKIC copywriters, Cindy Cyr, was told by her sales manager back when she sold advertising for a regional magazine. And that you should “Do image advertising” so that customers will recognize your company. This allows you to generate a profit right away from your advertising dollars AND build a powerful brand. But the truth is this is a lie. in the area.
30 Web Tools in 30 Days 2013 Edition
Fill the Funnel
AUGUST 29, 2013
This marks the fourth year that I have done my 30 Tools in 30 Days campaign in September. It is back again this year with a new crop of web tools to help anyone involved in sales, marketing or growing a business. have been building this year’s tools for many months and I am very excited to introduce these fresh tools to you beginning Tuesday September 3rd.
Will Facebook Advertising Work For Me?
APRIL 27, 2015
Rather than answering a question sent in by one person, I’m going to look at a questions that dozens upon dozens of people asked in my recent survey on what you would want in a Facebook Advertising course. The question in various forms was “ will Facebook Advertising work for me? Of course, the truth is that Facebook Advertising doesn’t work for everyone. In this video I show you some simple tools and techniques you can use to see whether Facebook Advertising can reliably work for you. The post Will Facebook Advertising Work For Me?
How to Choose the Right Display Advertising Network
MAY 8, 2014
You’ve decided to spend some money on online display advertising to help drive your business. Many people have the perception that online display advertising is difficult and choosing an ad network can seem daunting. Where are they advertising? Online advertising gives you the ability to do both depending on the ad networks you choose. The time has come.
The Most Important Question You Should Ask When Advertising
FEBRUARY 26, 2013
Over the weekend advertisers spent between $1.65 and $1.8 You might remember when Pepsi dropped out of some major advertising for a few years while Coke stayed their course and continued spending. What really happens is that you open up the market and make room for your competitor willing to advertise to move in and take over some of your market share. In the U.S.
A New Tool to Drive B2B Leads from LinkedIn
Sales Benchmark Index
AUGUST 21, 2013
B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates. As a Sales & Marketing Leader, you are hungry for high quality B2B leads.
Power Opinions - Experts Select Top Three Social Media Tools
JULY 10, 2013
The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). Anthony Iannarino (who listed blogs first on his list) stated that, “The best social media tool you will ever have isn’t a tool. Social Listening, Content Management, Social Advertising—advertising in social? Still my favorite!”. Four listed blogs.
Marketing Tools: Testing eCommerce Sites Globally
Software Business Blog
MAY 5, 2014
Targeting international customers often requires a website or an advertising campaign to determine the geo location of a visitor and to deliver specific content based on the user’s country, city or other criteria. It also aides me in monitoring that our in-house risk-prevention tools are working well, or that those credit card icons are relevant to a particular geo-IP.
The Power of Surprise as a Marketing Tool
MAY 22, 2013
Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. In Redick’s opinion, surprise is is the most powerful marketing tool because: Surprise is addicting. When used effectively, surprise truly can be the most effective marketing tool.
Facebook Hashtags Enhance Digital Advertising Opportunities
The 1to1 Media Blog
AUGUST 27, 2013
Yet, while hashtags enable users to engage in conversations and interact with the rest of the Facebook community, this tool also provides brands with an interesting new way to advertise and potentially generate positive social ROI. When Facebook announced its plan to enable hashtags, many may have thought the popular social network was simply hopping on the bandwagon.
The Unsung Causes Of Failure In Small Business
MAY 6, 2014
Based on the advertising, marketing and promotions of Dr. John Brinkley, it dissects the 21 principles drawn from Dr. Brinkley’s advertising. Advertising Copywriting Creativity Marketing online marketing professional practices advertising professional practices marketing Small Business Marketing Tips small business marketing tools I just finished re-reading Making Them Believe by Dan Kennedy and Chip Kessler. At one point in the book, Dan Kennedy discusses the Dr. Brinkley idea that impresses him the most. But actually the opposite is true.
Sign Of A Healthy Sales Team Is An Empty Conference Room
Fill the Funnel
MARCH 6, 2015
Conference rooms and weekly sales meetings are relics of a time without the internet, webcams, smartphones and powerful web tools. The sales forecast and trends should all be captured and available for all to see via your CRM and accounting tools. Trends and shifting environment are much less likely if you are using the tools available to you. Presentation Tools Web Tools
Nancy’s Sales App of the Week: @MyBuzzBoard
Smart Selling Tools
JUNE 21, 2015
Get to know your sales tools in just 2 minutes a week. For instance, if you sell advertising, you might want a list of companies that have a website and advertise with a competitor. Stay tuned for our next episode when I talk about a tool that guides your prospects through the decision making process. Until then…Sell Smarter, with smart selling tools.
B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
B2B Lead Blog
AUGUST 12, 2013
Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. But despite all of the hype, it seems like everyone still has varying ideas of what native advertising actually is. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. How can we use native advertising? Question #1. Not really.
Kevin Bacon’s experiment that highlights what you lose when you fail to differentiate yourself.
APRIL 24, 2014
Authority Brand Building Celebrity professional practices advertising professional practices marketing small business marketing tools celebrity branding Dan Kennedy GKIC kevin bacon nick nanton A few years ago, actor Kevin Bacon wanted to know what it would be like to not be famous. Then he wore it to an L.A. shopping center well-known for spotting celebrities. Walt Disney?
Sign Of A Healthy Sales Team Is An Empty Conference Room
Fill the Funnel
MARCH 6, 2015
Conference rooms and weekly sales meetings are relics of a time without the internet, webcams, smartphones and powerful web tools. The sales forecast and trends should all be captured and available for all to see via your CRM and accounting tools. With the emerging “big data” tools now available everyone should not only be able to know what happened in the past, but what is likely to happen in the future. Trends and shifting environment are much less likely if you are using the tools available to you. Presentation Tools Web Tools
The Best Business Advice From Our Marketer Of The Year Finalists And Winners…
JULY 12, 2014
Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results. The winner receives thousands of dollars in cash prizes plus an all-expenses paid weekend where they get specific advice about their business from Dan Kennedy himself. MOY Finalist Mark Mehling says he used to be a “hunter” with no plan.
How to Pick Keywords That’re Kind of a Big Deal
APRIL 19, 2013
And, if you pick/use the best keywords and keyword tools (that are kind of a big deal), customers will come. All of this data can be found from the Google Adwords Keyword Tool amongst others. There’s If you type in the term: “Facebook” on the Google AdWords Keyword Tool, you’ll get this result: Competition: Low. There are tools for that! billion.
Discover 10 Customer-Getting, Sales-Boosting Tactics You Never New Existed
OCTOBER 23, 2014
There will be strong copy. 8. It will look like “mail order” advertising. 9. direct response advertising Direct Response Marketing Entrepreneurship LinkedIn Small Business Marketing Ideas Small Business Marketing Strategies Small Business Marketing Tips small business marketing tools Dan Kennedy GKIC No B.S. Most direct response marketers can’t watch a sports telecast unless they’ve wagered on the game nor play golf, cards or cribbage but for money. In short we want to KNOW if we have won. We want to KNOW if we have accomplished an aim. PERIOD.
Are You Treating This Important Sales Tool As Trivial?
JUNE 16, 2013
Which is why, NOW through Midnight on June 17, 2013 GKIC is giving you the perfect template for this…a template that can explode your advertising and marketing results : Cash Copy Clinic with a GIGANTIC BONUS!!! Copywriting direct response advertising Email Marketing Networking Sales Tips cash copy clinic copywriting Dan Kennedy long form sales letters sales letters Put it in color.
Small Business Sales Prospecting Just Got Much Easier
Fill the Funnel
SEPTEMBER 21, 2012
Radius provides the first sales intelligence web tool exclusively focused on the SMB market, “ a huge market – 65% of the U.S. She decided to move to Seattle and start anew with her own franchise business of selling advertising services to small neighborhood businesses. She was also able to learn if these businesses were using online advertising via Facebook or Groupon.
The Crucial Selling Skill That Nobody Talks About
Understanding the Sales Force
OCTOBER 13, 2016
Earlier this week I received an unsolicited email from the founder of a company who introduced himself and asked me to try his new tool for speakers. Image Copyright 123RF Stock Photo. By itself, this was not unusual because I receive 20-25 unsolicited emails per day. Unlike most, this particular email was actually formatted and the sender signed his complete name, title and company.
A Definitive Guide to Using Facebook Insights for Your Business
JUNE 20, 2014
The tool can help you better track the overall performance of your page. Now, Facebook is rolling out its Audience Insights tool. It will be available under the “Ads Manager” tool. How do you use these tools? For example, there’s no use advertising your dating app to an audience where the demographic includes mostly married people. People.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
API: Application Program Interface is a set of rules, protocols or tools for building software applications. CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action. Advertisers will pay for an action like a purchase, form submission or registration. ” Say what? Also known as inbound link. or Bing. See SMO.
By the numbers: online advertising - About Leads, BuyerZone's lead.
Buyer Zone's Lead Generation Blog
SEPTEMBER 29, 2011
By the numbers: online advertising. the online advertising space will grow to $45B by 2020), but how actionable is that data? All it tells you is that online advertising is popular. So that got us thinking: how can we use the data we have internally to help paint a picture of what businesses are looking for when looking for online advertising help ? They want SEO help One third (33%) of businesses requesting price quotes from online advertising companies indicated they are primarily interested in SEO services while 22% of those in the market want social media help.
Search Spies: Increase your conversions immediately by using these two awesome tools for competitive research
Software Business Blog
JANUARY 30, 2013
There are many great tools out there that will do the “dirty work” of spying for you. Today, we’re going to analyze the capabilities of two of these tools and highlight how they can help you achieve your ultimate goal of staying ahead of the competition. Competitive Keyword Research Tools. Advertising Research. SEMRush. Domain Research. Competitor Research. SpyFu.
Come On In, The Water’s Lovely! LinkedIn Is Not Just For Businesses It’s For Sales Professionals Too!
MTD Sales Training
FEBRUARY 16, 2012
Social media can be a powerful sales tool when you know how to get the best from it, especially when it comes to using LinkedIn. We have created a complimentary report for you which will help you to understand how to get the most out of LinkedIn as a business tool. The way your buyers make their purchasing decisions has changed, but are you changing the way that you sell?
Creating Prosperity Regardless of the Economy
DECEMBER 17, 2014
Instead of doing it alone, if you want serious support and the tools to make your income jump to the next level, consider joining my Peak Performers Implementation coaching program. Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. Yes, this means you might have to change directions, but so what?
Five Ways To Harness The Power Of This “Must Have” Marketing Tool…
MARCH 21, 2013
Newsletters are one of the most powerful tools you can use…. Today, I’m going to show you how to use your newsletter content to rank higher in Google, get free advertising and do something that Dan Kennedy preaches about and says every business owner needs. Get Free Advertising. If a trade publication, newspaper, or magazine can’t pay you for your article, let them know you normally get paid $500 to write articles, but if they would be willing to trade you double that in advertising space, you will give them the article for free. Let me show you five ways to do this.
Selling with Content: Advertising in an fragmented world is more work
Ad Sales Blog
OCTOBER 28, 2011
Advertising in an fragmented world is more work. Listed below are links to weblogs that reference Advertising in an fragmented world is more work : Comments. And one of the positive things about social media as a marketing tool, e.g., is that these platforms makes it super easy to target audiences based on their specific demographics. Contnet Marketing Tools. Newsletter.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
By looking at the example, as an advertiser, you’re able to deduce a lot more of the searcher’s intent, which is why targeting these “long tail keywords” is important and can be a cost effective method to advertise your product or services. Due to the low search volume of these terms, fewer advertisers will be competing for them. Does that sound complicated or tricky?
How Cookies & Website Tracking Tags Can Help Grow Your Biz
DECEMBER 9, 2014
These cookies store information about previous web pages visited, products or services viewed, and any advertisements viewed or clicked on from your computer. Some might find this a bit creepy, but in the online world, it provides advertisers with a unique ability to tailor relevant messages to visitors, which helps to drive more conversions and sales. Tags also properly attribute advertising programs and increase advertising effectiveness. company, advertiser, or third party generates a pixel or snippet of code for your site. Tools to help.
The Most Powerful Marketing Force Available. Are You Using It?
JANUARY 12, 2014
Feature yourself in your advertising, videos and webinars. It’s worth noting that, these days, the lines between “PR” (public relations) and paid, commercial advertising as a means of creating celebrity status are very blurred. Whether you make yourself into a celebrity or you find celebrity endorsers to create a connection between your product and service and showcase this connection, celebrity is undeniably one of the most powerful tools you can have in your marketing toolbox. One of the easiest ways to do this is to look at what everyone is talking about.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
SEO/SEM 5 Ways Ad Text Optimization adwords broad match day parting Device Targeting exact match Geographical targeting google google adwords google keyword tool google keywords google match types google reporting keywords Marketing Dollars negative keywords paid search pay per click Pay Per Click Search Engines phrase match PPC Ppc Campaign PPC on a budget ROI Search Advertising SEM
Amazon Mechanical Turk: What It Is, Who It’s For, How It’s Used
Fill the Funnel
DECEMBER 9, 2013
Look at an advertisement and determine what the core message is. 30 in 30 - 2013 Web Tools amazon mechanical outsourcing turks Amazon Mechanical Turk is one of the most radical inventions in online outsourcing. It allows you to outsource tasks to other human beings for pennies. What Kind of Tasks Would You Use Mechanical Turk For? Look for any words in this picture. How HITs Work.
How to Get People to Open and Act on Your Emails
No More Cold Calling
APRIL 26, 2012
Insight and Advice From Ivan Levison. “In advertising jargon, “manufacturer’s copy” refers to the kind of self-referential copy that clients write for themselves. work for LinkFarm and we are an online advertising network with a Managed Services consultancy specializing in link building. Direct Mail, Email & Advertising Copywriting | [link]. . . Hello Ivan, .
Are you pricing yourself out of business?
JULY 12, 2012
Dan Kennedy tells a story about a thriving $100-million-a-year company that gave over a significant share of profits and control of their operations to a bluffing competitor who threatened to destroy the business with lower prices and massive advertising. No matter what you do, adding price strategy to your business plan is one of the most important tools you can use to not only increase your profit but help you stay in business for the long haul. The other day I was looking through a Pottery Barn Catalog and thinking about how they can charge so much more for something….
What A/B Testing Can’t Do for Your Email Marketing
DECEMBER 10, 2013
The digital marketing world sports dizzying array of metrics, automation tools and analytics platforms—so much so that many marketers rely entirely on them to guide their marketing decisions. A/B testing can certainly improve an email campaign but there are some things that it can’t do, and experts say we should remember that imagination is as important as being tech savvy. ” Analytics are a great tool for honing a marketing campaign or message, Young says, but they can’t do the heavy lifting of creating that voice or appeal. You know what sucks?