From KPIs to Marketing Accountability: How Marketing Directors Use Analytics
Sales and Marketing Management
OCTOBER 19, 2018
As marketers, we have invested heavily in analytics. Marketing spend will increase 198 percent over the next three years, yet the recent CMO survey by Deloitte states that the impact of analytics is modest at best. The key is accessing and transforming the data consistently so analytics are timely, accurate and trustworthy.
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