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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. What Is Sales Analytics?

Analytics 114
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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

“But why,” she asked, “do I need to master deep digital analytics? The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Of course, marketing analytics is not new and neither is digital analytics.

Analytics 164
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Advancing Analytics Maturity with Google Marketing Platform (video)

Pipeliner

In this Expert Insight Interview, Michael Loban discusses his new book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. Michael Loban is the chief marketing officer at InfoTrust and an adjunct professor at the University of Cincinnati and Xavier University. Data Analytics. Where to Start?

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What is Sales Analytics? A Complete Guide

Highspot

Sales analytics ultimately outlines where your strengths and weaknesses are in terms of your sales process and each individual rep, and does so in three key areas: productivity, proficiency, and performance. In this blog post, we will delve into sales analytics and how it relates to sales enablement. What Is Sales Analytics?

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Maximizing B2B Data for an Unbeatable Sales Pipeline

Lead411

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data. In this article, we'll.

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Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank''s remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed.

Analytics 216
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Navigating the 2024 Martech Trends Landscape

Sales and Marketing Management

After several years of instability in customer acquisition and retention, and with all the efforts focused on getting the most out of the shrinking pipelines, 2024 looks like it’s going to be a return to normal. This “normal” means steady growth, which is something the investors are really happy about.

Trends 177