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3 Not-So-Obvious Shifts You MUST Make to Sell in Uncertain Times

Sales Hacker

We’re all human beings experiencing the same things in our personal lives — but these are the exact same priorities our prospects and customers are experiencing. One of my advisory clients is now focused on “apparel — shoes” and is crushing it… and now expanding slowly to women’s apparel. Optimize the message. Keep selling!

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Craft a Positioning Statement With This Template & Examples

Hubspot Sales

Nike Positioning Statement: For athletes in need of high-quality, fashionable athletic wear, Nike provides customers with top-performing sports apparel and shoes made of the highest quality materials. Plug in the details of your target market, company, and the main points that make your product or service stand out from competitors.

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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

Example: Pretend your company sells gym apparel— which means you have a lot of competitors. Instead of both individuals discovering your high-quality, affordable apparel at exactly the same time, one of your characters asks the other about a flashy new jacket. Why would they buy a product you sell? What problem do they need to solve?

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The Straight-Forward Guide to Target Markets

Hubspot Sales

They offer apparel, equipment, shoes, and accessories. Nike launches shoes and apparel designed to help the avid runner stay on the road a bit longer. What are their interests and priorities? Answering these questions can help you prioritize the deals you’re most likely to win. What Is a Target Market? Nike target market.

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The Sales Cadence That Landed Me Meetings With the 11 Biggest ECommerce Companies in the World

Hubspot Sales

market, specifically with the top 200 fashion and apparel brands and retailers in the region. Despite my lack of initial contacts, I grew my network to over 300 connections, many of which were major players in eCommerce and apparel in the U.K., A client once asked me to help them increase their sales and industry presence in the U.K.

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7 Awful First Sentences That Are Killing Your Outreach Emails

Hubspot Sales

Wrong: " I’ve been thinking about your recent acquisition of Darby Apparel, and … ". Right: "Your acquisition of Darby Apparel on Friday got me thinking … ". So rather than starting off with “I’ve been thinking” -- and immediately coming across as self-interested -- simply invert the statement.

Apparel 145
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Product Differentiation and What it Means for Your Brand

Hubspot Sales

The company positions itself in the market as an innovative company that creates high-quality sports apparel and shoes. The company works with high-profile athletes to wear and promote Nike apparel. This value can either come directly from the product and service, or from the brand perception. It develops brand loyalty.

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