article thumbnail

5 Ways to Improve Customer Retention With Storytelling

Zoominfo

Example: Pretend your company sells gym apparel— which means you have a lot of competitors. Instead of both individuals discovering your high-quality, affordable apparel at exactly the same time, one of your characters asks the other about a flashy new jacket. Why would they buy a product you sell? What problem do they need to solve?

Retention 189
article thumbnail

3 Not-So-Obvious Shifts You MUST Make to Sell in Uncertain Times

Sales Hacker

We’re all human beings experiencing the same things in our personal lives — but these are the exact same priorities our prospects and customers are experiencing. Give the buyer the tools to negotiate their own discount through accelerated payments, longer commitments, or predictable deal signature. Optimize the message. Keep selling!

Apparel 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Craft a Positioning Statement With This Template & Examples

Hubspot Sales

It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition. Nike Positioning Statement: For athletes in need of high-quality, fashionable athletic wear, Nike provides customers with top-performing sports apparel and shoes made of the highest quality materials. Source: Apple.

article thumbnail

The Sales Cadence That Landed Me Meetings With the 11 Biggest ECommerce Companies in the World

Hubspot Sales

market, specifically with the top 200 fashion and apparel brands and retailers in the region. Despite my lack of initial contacts, I grew my network to over 300 connections, many of which were major players in eCommerce and apparel in the U.K., Using a sales cadence can be a powerful tool if you know how to implement one.

Meeting 103
article thumbnail

The Straight-Forward Guide to Target Markets

Hubspot Sales

Atlassian offers a suite of collaboration tools designed to help developers and product leaders take their projects from concept to completion. They offer apparel, equipment, shoes, and accessories. Nike launches shoes and apparel designed to help the avid runner stay on the road a bit longer. What Is a Target Market?

Apparel 122
article thumbnail

Effective Lead Management Through CRM

Pipeliner

A young man comes in seeking “hip” fashions, and you have to turn him away as you don’t carry that kind of apparel—in other words, you qualify him out. An Effective Tool. In my opinion, making lead management truly work comes down to having the exact right tool. I arrived in the U.S.

article thumbnail

Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The apparel retail sector, for example, suffered employee attrition rates of almost 20%, along with fast-food and specialty retail (11%), casual restaurants (10%), and general and grocery retail (9%). However, while every major economic sector saw employees leave, some industries were hit significantly harder than others.

Quota 100